Lowe's Canada to Launch AIR MILES Reward Program

LoyaltyOne Co. and Lowe's Canada Announce New Agreement Giving Collectors More Miles in Home Improvement Category

TORONTO, Sept. 1, 2015 /CNW/ - Lowe's Canada and LoyaltyOne Co., owner and operator of the AIR MILES® Reward Program, announce a new agreement to launch the reward program with an anticipated full roll-out to Lowe's stores in Canada beginning on December 1, 2015. No other terms of the agreement were released.

Lowe's Companies, Inc. is a FORTUNE® 50 home improvement company with fiscal year 2014 sales of $56.2 billion, serving approximately 16 million customers a week in the United States, Canada and Mexico through its stores and online. 

In Canada, Lowe's opened its first stores in December 2007 and now operates in Ontario, Alberta, Saskatchewan and British Columbia. In July 2015, Lowe's Canada announced that it will expand its presence in the provinces in which it currently has stores by opening an additional 14 new locations. Canadian customers will be able to earn AIR MILES reward miles at all Canadian Lowe's retail locations and for purchases online at lowes.ca.

"The growth of coalition Partners is fundamental to the strength of the AIR MILES Reward Program and the value it provides our over 10 million active Collectors," says Blair Cameron, Senior Vice President Client Services and Retail, AIR MILES Reward Program. "Our partnership with Lowe's Canada will allow for even more Canadians to engage in the Program and get rewarded for investing in home improvement projects."

"We are excited to join the AIR MILES Reward program and offer our customers an even more rewarding experience in our stores," says Sylvain Prud'homme, President, Lowe's Canada. "As we grow our business in Canada, we continue to look for ways to add value for our customers and enhance their overall shopping experience. This partnership gives our customers one more reason to shop at Lowe's."

Collectors can get more information about the AIR MILES Reward Program and nearby Partners by visiting www.airmiles.ca.

About LoyaltyOne Co.

LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program; a majority stake in European-based BrandLoyalty, one of the largest and most successful campaign-driven loyalty marketers outside of the Americas; and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is also the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com.

About the AIR MILES Reward Program

Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 240 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Partners.

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customers a week in the United States, Canada and Mexico through its stores and online. With fiscal year 2014 sales of $56.2 billion, Lowe's has 1,840 home improvement and hardware stores and more than 265,000 employees. In Canada, Lowe's opened its first stores in December 2007 and now operates 40 stores in Ontario, Alberta, Saskatchewan and British Columbia with more than 6,000 employees. For more information, visit Lowes.ca.


For further information: AIR MILES Reward Program Media Office: (416) 552-2352, mediaoffice@loyalty.com; Lowe's Canada Media Relations - Katie Wagar, (416) 730-7504, katie.e.wagar@lowes.com


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