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Introducing the new Wheels.ca

TORONTO, Feb. 11, 2015 /CNW/ - Just in time for the 2015 Canadian International AutoShow, Wheels.ca, Canada's authoritative automotive lifestyle destination, introduces a redesigned website.

"We are redefining the online automotive experience," says Jonmichael Moy, general manager, Wheels.ca.  "Users will still be able to read reviews and search for vehicles, which Wheels.ca is known for, but they will get a truly immersive experience based on how a vehicle enhances their daily lives - with more videos, new writers, and stories from across the country."

From desktop, tablet or mobile device, the new responsive design will show users the joys of owning and driving an automobile.  Wheels.ca users will be able to search for vehicles by make and model and compare different brands, as well as personalize the content and read stories based on their lifestyle, from outdoor lovers to families to urban commuters to workers who rely on their vehicle to make a living.

Wheels.ca will include content from Driving Television and its personalities Zack Spencer and Alexandra Straub, including personalized stories and online videos to guide users in making all the important automotive decisions, whether they are car owners or in the market to purchase a vehicle.

During launch week, there will be featured stories on what to consider when purchasing a family vehicle, innovative automotive news, best vehicle accessories for parents, tips to finding a mechanic you can trust, and stories from across the country road trips.

The Toronto Star, along with the popular Wheels.ca website, is Presenting Title Partners of the 2015 Canadian International AutoShow in Toronto, which takes place from February 13-22, 2015. There will be daily show highlights on Wheels.ca.

Toyota is the official launch partner in connection with the relaunch of Wheels.ca. 

About Wheels.ca (@Wheelsca)
Wheels.ca is Canada's automotive lifestyle destination.  As a trusted online resource, Wheels.ca teaches, inspires, and empowers auto intenders in making the right decisions.  With over 80,000 vehicles for sale, Wheels.ca connects buyers with trusted dealers to find the best vehicle that suits their lifestyle needs. Wheels.ca is operated by Digital Auto Ventures, a partnership between Toronto Star Newspapers Limited and Metroland Media Group Ltd.

SOURCE Wheels.ca

Image with caption: "Wheels.ca - Powered by Toyota (CNW Group/Wheels.ca)". Image available at: http://photos.newswire.ca/images/download/20150211_C8678_PHOTO_EN_12021.jpg

Image with caption: "Wheels.ca logo (CNW Group/Wheels.ca)". Image available at: http://photos.newswire.ca/images/download/20150211_C4728_PHOTO_EN_11995.jpg

For further information: Julie McCarthy, jmccarthy@blueskycommunications.com, 416.929.8253

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