TORONTO, March 31, 2015 /CNW/ - LookBookHQ (www.lookbookhq.com), the leading engagement marketing platform, today announced the launch of Content Canvas, part of a major update to the LookBook platform. LookBook Content Canvas allows marketers to turn attention into engagement by designing and delivering intelligent, personalized content experiences across all channels.
LookBookHQ unveiled the new release at Oracle Marketing Cloud's Modern Marketing Experience event in Las Vegas, which LookBookHQ is sponsoring. Content Canvas integrates with the Oracle Eloqua B2B marketing automation platform, mapping directly to Oracle Eloqua's Campaign Canvas.
"The addition of Content Canvas to the LookBook platform and its tight integration with Eloqua is exciting news for Oracle Eloqua customers," said Kevin Akeroyd, GM and SVP, Oracle Marketing Cloud. "Using the LookBook Content Canvas to deliver the content journey that's inherent in Campaign Canvas lead nurture tracks will allow marketers to not only increase overall content engagement but also accelerate engaged prospects through their funnel – and everyone wants more MQLs."
With a simple drag-and-drop interface and intelligent features including audience definition, time-based forms and behavior thresholds, marketers can now better control the content experience and deliver the right content to an engaged audience in the same session, while also tracking who is reading or viewing what content and for how long.
"Getting anyone's attention today is hard, so when you've got it, you need to hold onto it," said Mark Opausky, co-founder and CEO at LookBookHQ. "The addition of Content Canvas to the LookBook platform lets marketers maximize their prospect's or customer's engagement with the right content while they've got their attention. And even better, LookBooks capture rich engagement data that tells you who is engaged and what content is really working."
With declining click through rates (CTRs) across all channels and 94% of marketing qualified leads (MQLs) never closing according to SiriusDecisions, doing more with someone's attention while you've got it has never been more important for marketers. LookBookHQ's customers increase the volume and quality of net new leads and MQLs, reduce sales cycles and increase prospect and customer engagement with their content – leading to a measurable improvement in marketing's contribution to revenue.
Nick Edouard, LookBookHQ co-founder and President, added, "Based on customer feedback, we've optimized the LookBook platform to help marketers deliver better results from core marketing activities, while also allowing more advanced marketers to design personalized content journeys based on what they already know about their audience. It's a simple but powerful idea and our customers' results speak for themselves."
LookBookHQ's customers include leading mid-market and enterprise B2B and B2C organizations such as ADP, DocuSign, Merrill Corp, National Instruments, Polycom, Thomson Reuters, Quintiles, Oracle Marketing Cloud and Cetera Financial, who used LookBooks to double marketing's contribution to revenue and consequently won the Oracle Marketing Cloud's 2014 "Best Lead Nurture Program" Markie.
LookBookHQ is the world's leading engagement marketing platform that helps marketers do more with the clicks they generate. LookBooks turn attention into engagement by delivering personalized content experiences that can be tracked to tell you who is reading or watching what for how long. Smart marketers use LookBooks to ensure that their audience engages with the right pieces of owned and third-party content at the right time on their buying journey. They also rely on LookBooks' rich engagement data and integration with leading marketing automation platforms to identify who is engaged and what content is really working. The result is an improvement in the ROI on their content and an overall increase in marketing's contribution to revenue.
Go beyond the click with LookBookHQ: www.lookbookhq.com
For further information: LookBookHQ Contacts: Nick Edouard, President, Business Development & Marketing, [email protected] / (416) 304-9400; Lesley Dort, VP Marketing, [email protected] / (416) 304-9400 ext. 2000