Longo's debuts full line of Weight Watchers breads in time for January resolutions

Diet sales spike by 12% in January

VAUGHAN, ON, Jan. 17, 2017 /CNW/ - Just in time for January resolutions, Longo's is introducing a new line of Weight Watchers breads to help shoppers succeed with their clean eating aspirations. Longo's customers are among the most health-minded food shoppers in the GTA with more than 87 per cent interested in buying healthy foods and 31 per cent of those surveyed identifying as being health-focused.

"We're a family that loves food. January is typically a period for clean eating for many people which is why we're delighted to be featuring this great tasting line of breads," said Longo's spokesperson Rosanne Longo. "If you love food, you want to eat something from all the food groups, even in January."

This launch is significant because the team behind Weight Watchers breads has invested heavily in developing breads that are great tasting and help people who are trying to balance their diets and lose weight. The overarching concept of losing weight while eating what you love inspired this selection of breads. The new line of Weight Watchers breads features an entire family of products created by bakers to be delicious and help people manage their diets. The Weight Watchers breads include tortillas, sliced bread, bagels, English muffins and buns in a range of white, whole wheat and multigrain. Each product in this new line is also low in Smartpoints, so those following the Weight Watchers regimen will find this new line especially useful to help them stay on track.

About Longo's
A family-owned organization, Longo's first opened its doors in Toronto in 1956 and now boasts 30 stores across the GTA including 5 small format "The Market" by Longo's. Grocery Gateway, the leader in online sales of home delivered groceries, is owned and operated by Longo Brothers Fruit Market Inc. since 2004. Inspired by their Founders and their commitment to a Fresh Tradition, the Longo's team hand selects fresh produce for its stores six days a week. Longo's food experts are dedicated to exceeding customer expectations by offering the best food experience and a great value to every customer, every time by providing Fresh & Unique Offerings, Everyday Foods & Groceries, Services for Ease, Education and Ideas.

SOURCE Longo's

For further information: To request an interview, for photos of the store or more details, please contact: Julia Ranalli, Julia.ranalli@mediaprofile.com, 416-342-1820

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