Longo's and Unata Launch Grocery Gateway Mobile

TORONTO, Oct. 29, 2012 /CNW/ - Longo's Fruit Markets and Unata, a leading Digital Shopper Marketing company, today announced a partnership to provide Grocery Gateway and Longo's customers with mobile applications to dramatically enhance and personalize their shopping experiences.

Starting today, shoppers will be able to order their groceries using the new Grocery Gateway iPhone app or mobile web app, accessible by visiting GroceryGateway.com. This is the first Canadian mobile app to support grocery delivery, allowing shoppers to easily create orders, view previously purchased items, select a delivery time, and securely checkout with any credit card.

The Grocery Gateway mobile apps are powered by Unata's Shopper Marketing Platform. This launch marks the first phase of a partnership between the two companies; the second phase will focus on using Unata's platform to enhance the in-store shopping experience at Longo's.

Unata's platform connects seamlessly to a retailer's systems and uses customer data, including transaction history, to deliver an instantly personalized experience to every shopper across any mobile device. It enables the retailer to send highly targeted offers, for both transactional and non-transactional events, to engage shoppers inside and outside of the store.

As one of the largest independently-owned supermarket chains in Canada, Longo's prides itself on its customer-centric focus. "Our shoppers have been asking for mobile applications to make shopping easier, and we felt the solution provided by Unata which leverages leading edge technology to deliver a personalized experience was the right fit for Longo's" said Ken Kuschei, Longo's Director of CRM. "The implementation of our mobile applications brings a new level of service and convenience to our customers across the devices they take wherever they go."

"We are excited to be working with Longo's, given their commitment to continuously enhance the relationship with their shoppers," said Chris Bryson, Unata Founder & CEO. "By implementing Unata's platform, Longo's is leading the way in the evolution of the retail shopping experience."

About Unata

Unata is a leading Digital Shopper Marketing company that provides mass-market retailers with a mobile commerce platform to increase sales, drive shopper loyalty, and gain actionable insights from full path-to-purchase analytics. Unata is headquartered in Toronto, ON, and is supported by Aimia (TSE: AIM), a global leader in loyalty management.

About Longo's

A family-owned organization, Longo's first opened its doors in Toronto in 1956 and now boasts 25 stores across the GTA, employing more than 4,400 team members.  Inspired by their Founders and their commitment to a Fresh Tradition, the Longo's team of food experts is dedicated to exceeding customer expectations by offering the best food experience at great value to every customer, every time by providing Fresh & Unique Offerings, Everyday Foods & Groceries, Services for Ease and Education and ideas.

Image with caption: "The new grocery gateway mobile application (CNW Group/Unata)". Image available at: http://photos.newswire.ca/images/download/20121029_C3023_PHOTO_EN_19819.jpg


For further information:

Madeline Marovino
Marketing Manager, Unata
1 (416) 479-0775

Mansfield Communications
1 (416) 873-7556

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