After the first Paris edition, 2000 yoga enthusiasts will join Lolë and Lyne St-Roch in Montreal on July 28 for an all-white yoga session. A tremendous initiative for global harmony.
MONTREAL, July 10, 2012 /CNW Telbec/ - Lolë is launching and hosting Montreal's feel-good event of the year! On Saturday, July 28 at 10:30 a.m. at the Esplanade Sun Life Financial in the Olympic Park, Quebec yoga guru and Lolë Ambassador Lyne St-Roch will welcome yoga enthusiasts of all ages for an unforgettable event focused on peace and balance. The only criterion for participation: come dressed in white, a symbol of peace.
« Lolë is part of a fundamental lifestyle movement that is changing the shape of the world around us: women living more fully and out loud», explains Nathalie Binda, Vice-president of marketing at Lolë. « The White Yoga Session will gather more than 2 000 people all dressed in white, to give special attention to peace… a perfect way to reflect the brand's philosophy that emphasizes well-being and harmony. This event is a perfect opportunity to share a common goal and spread positive energy in the heart of Montreal».
A yoga session with Lyne St-Roch
Recognized yogi, former athlete and coach Lyne St-Roch perfectly embodies the Lolë brand image: healthy and balanced, she is recognized as the leading light of Yoga in Quebec. "I am honoured that Lolë invited me to be part of the White Yoga Session 2012, where 2,000 people dressed in white can become one, get in touch with their deepest selves and find inner peace," she says. "Yoga is unity and unity is often represented by the colour white. United in this way, we exude good will through the postures, breathing and inner listening. I'm very much looking forward to sharing this moment with our participants!".
Only 2000 places
The White Yoga Session is open to all men, women and children. And it's free! Space is limited to 2000 places, so it is important to reserve at www.lolewomen.com/whiteyoga. Doors open at 9 a.m. and the yoga session starts at 10:30. In case of inclement weather, the event will be rescheduled later in the day, or the following day if necessary.
About Lyne St-Roch
With a degree in physical education and biomechanics, recognized yoga authority Lyne St-Roch founded her own company, Studios Lyne St-Roch, in 2001. In addition to contributing to the spread of yoga in Quebec, her studios provide teacher training and have a team of experienced teachers who help awaken a passion for yoga among a growing client base.
Lolë stands for "Live Out Loud Everyday" and offers women a wide range of innovative and functional clothing to suit their active daily life. Lolë understands the needs of active women and its cuts and detailing let them move in style, freedom and comfort. Lolë clothing is available at over 1,200 points of sale in North America, at Lolë Ateliers in Canada, in the United States and more recently in Europe. www.lolewomen.com
Image with caption: "Lolë's first White Yoga Session, Paris 2011. (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20120710_C7295_PHOTO_EN_16157.jpg
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