Lolë White Yoga Tour made its first Canadian stop of 2013
22 Jun, 2013, 17:42 ET
A powerful image of peace and unity displayed at Toronto's largest outdoor yoga session
TORONTO, June 22, 2013 /CNW/ - In the summer rain, over 2,000 Canadians dressed in white participated in Toronto's largest outdoor yoga session, in a powerful presentation of peace and unity. Today, the Lolë White Yoga Tour made its first Canadian stop of 2013 at the city's Fort York National Historic Site. The city's stunning skyline provided the perfect backdrop for the session, and the date couldn't have been more fitting, as it took place on the weekend of the summer solstice, a time that is considered auspicious worldwide. With a philosophy of "Live Out Loud Everyday," Canadian active wear label Lolë is living its belief to the fullest.
Leading the session was Toronto yoga teacher and Lolë ambassador, Grace Dubery. Not only did she acknowledge the rain, she embraced it, leading a powerful session for thousands of participants. "I am honoured to have been a part of the Lolë White Yoga Tour," says Grace. "This collaborative movement brings people together in such a unique and memorable way and to have the opportunity to lead thousands of people at one time was incredibly special."
Building on the success of past Lolë White Yoga Session events, held in 2011 and 2012 in Paris and Montreal respectively, Lolë resolved to create its one-of-a-kind yoga session into a worldwide tour. "Lolë is part of a fundamental lifestyle movement that is changing the shape of the world around us through a wellness revolution," says Bernard Mariette, CEO of Coalision (Lolë, Paradox, Orage).
"The 2013 tour started off in the U.S. in Salt Lake City, Utah," explains Nathalie Binda, Vice-President of Marketing, Lolë. "Following the Toronto event, we're moving to Montreal, Quebec on July 27th and are ending off the year in Paris, France on September 1st, bringing together a total of 12,000 people this year."
As an extension of Lolë community involvement, this session supported the Harbourfront Community Centre (HCC). Donations were accepted at the event with all proceeds assisting the HCC to offer free yoga, Pilates and Zumba classes.
Early summer, Lolë continues retail expansion with its first downtown Toronto store located at 88 Yorkville Avenue, bringing the total number of retail locations to six in Canada.
For more information about the Lolë White Yoga Session Tour, a full list of 2013 locations across North America, and to view photos from the tour, please visit: lolewomen.com/ca/en/whiteyoga. To download photos and b-roll from today's session, please click here.
Lolë nurtures the body and mind with fun, feminine, and beautifully designed active wear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lolë collections truly reflect a modern lifestyle, and turn consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Everyday. Born in Canada and still entirely designed in Montreal, Quebec, Lolë clothing can be found at more than 1,500 retail outlets around the world, in Lolë Ateliers and online at www.lolewomen.com.
Image with caption: "More than 2,000 Canadians dressed in white participated in Toronto's largest outdoor yoga session for the Lolë White Yoga Tour. (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20130622_C2707_PHOTO_EN_28391.jpg
For further information:
Samantha Shecter, Arts & Communications | 416 966 3421 ext. 206 | [email protected]
Monica Narula, Arts & Communications | 416 966 3421 ext. 205 | [email protected]
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