Local Franchisee Featured in Pizza Delight Television Commercial

MONCTON, NB, March 16 /CNW Telbec/ - As television sets get turned on in Northern New Brunswick people will notice a familiar face on screen. The thirty second commercial features Serge D'Astous, a Pizza Delight franchisee in Bathurst, Shippagan and Tracadie, in the new spot, which promotes the chains newest menu items.

"We're excited for Serge to have been part of our latest commercial and enjoy this unique experience." indicates André Levesque, Director of Marketing. "Our restaurants are heavily rooted in their communities as are our franchisees who own and operate them. Having real Pizza Delight franchisees in our commercials to represent the brand and tell their stories is something we are very proud of." says Levesque.

The commercial began airing March 15 and will continue on for six weeks until April 25. Serge's father Jean-Claude D'Astous, was one of Pizza Delight's first franchisees back in 1969. Having practically grown up with the brand, Serge's story was picked amongst many others as one to tell. "To have franchisees who have grown with the brand and who are passionate for its success is unique and the reason why we picked it as the next Pizza Delight commercial" states Levesque.

In addition to seeing Serge on screen, the spot features some of the new Pizza Delight menu items that have recently been launched March 8. Items such as; Pesto Pinwheels, Grilled Chicken & Mandarin Three Leaf Salad and Spinach & Cheese Cannelloni are shown on screen to give customers a little taste of what they can now enjoy at Pizza Delight.

This commercial is the second of four unique hometown commercials that have been taped with restaurant franchisees and staff. "People across the Atlantic provinces are keeping their eyes open, because they never know when they may see a familiar face from their community on television" finishes Levesque.

For additional information on the news that is the subject of this release contact André Levesque. or contact us at www.pizzadelight.com.

About Pizza Delight:

Headquartered in Moncton, New Brunswick, Canadian owned Pizza Delight(R) is a division of Imvescor Restaurant Group Inc. ("IRG"), a publically traded company operating franchised and corporate restaurants under the brand names Pizza Delight (R), Mikes(R), Scores(R) and Baton Rouge(R). Pizza Delight boasts more than 90 family restaurants operating in Atlantic Canada, Ontario and Alberta.


For further information: For further information: Brigitte Viel, Consultant, (514) 845-2257 Ext. 243, brigitte.viel@cohnwolfe.ca; Source: Pizza Delight (a division of Imvescor Restaurant Group Inc.)

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