BARRIE, ON, March 9, 2015 /CNW/ - Barrie Ontario based tech startup ei•ei•eat is putting the bite on the food industry with a new social-mobile application for the growing market of buyers turning away from imported foods in favour of those produced closer to home.
Launching across Canada in Spring 2015 and now a crowdfunding Staff Pick on Kickstarter, ei•ei•eat brings the people and places in the local food ecosystem together on one application. They're determined to make it easy for buyers to find and verify local food from farmers, markets, restaurants, micro-producers and retailers, making ei•ei•eat a valuable marketing platform for these businesses to reach that growing crowd of buyers hungry for local food.
"Local food is a growing trend but knowing where to find and what to do with it once it's in our fridge challenges our interest and ability to eat local", states Marcia Woods, Co-founder and passionate force behind ei•ei•eat. "The vast majority of us want to improve our health with a diet rich in fresh, local foods while supporting local farmers and environmental sustainability. However, available information and distribution systems don't make it easy and that has put up some barriers. "
ei•ei•eat points to a laser focus on food kilometres as a source of public confusion about what "local" truly means and local food is too regionalized and fragmented to encourage widespread adoption. It's also a source of frustration amongst food producers who, until ei•ei•eat, had to manage multiple marketing profiles in order to reach customers
"We are a highly mobile society and that makes local food a moving target", states Woods. "People don't want to jump from one source to another, they want an app like ei•ei•eat - one quick and reliable source to find & verify local food as well as connect and share their local food experiences with likeminded people."
ei•ei•eat will debut its Web app this May and hopes to raise $30,000 from food enthusiasts and local food businesses through crowdfunding on Kickstarter. In return, ei•ei•eat rewards supporters with everything from T-shirts to gourmet dinners.
Video with caption: "Video: Eating local just got easier thanks to ei•ei•eat. ei•ei•eat connects consumers and wholesale purchasers with farmers, producers, restaurants and markets, giving buyers a fast and easy way to find and verify local food and sellers the ability to market their products to a growing crowd, hungry for local food". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20150309_C8080_VIDEO_EN_12892.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20150309_C8080_VIDEO_EN_12892.jpg&order=1&jdd=20150309&cnum=C8080
For further information: Media Contact: Marcia Woods, ei•ei•eat, 705.717.3442. [email protected]