Instacart enters Canadian market, beginning with service to customers of Loblaws, Real Canadian Superstore, and T&T in Toronto and Vancouver
TORONTO, Nov. 15, 2017 /CNW/ - In a Canadian first, Loblaw Companies Limited (TSX: L, "Loblaw") and Instacart will work together to deliver groceries to Canadian homes, beginning in December. Loblaw has a network of nearly 2,500 stores and the most Click & Collect grocery pick-up sites in Canada, now complemented by the option of home delivery. Instacart is a technology-driven, on-demand grocery delivery service, already serving more than 150 American markets.
Online grocery orders from Loblaws, Real Canadian Superstore and T&T stores will be delivered by Instacart to customers' homes in as little as one hour, beginning in Toronto on December 6, and in the Greater Vancouver Area in January 2018. Rapid expansion to additional markets across Canada is expected throughout 2018.
"We are a customer-led company adding new ways to make shopping easier," said Galen G. Weston, Chairman and CEO, Loblaw Companies Limited. "We have stores minutes from most Canadians, the nation's largest Click & Collect network, and home delivery of online beauty and apparel products. For customers who want groceries delivered right to their door, Instacart is a new and complementary convenience."
At launch, customers will visit instacart.ca or download the Instacart app, pick from a local store's online inventory of as many as 30,000 products, and choose a delivery window that works best for their needs – in as little as one hour, or for those who plan in advance, up to one week later. Instacart's shoppers do the rest, personally shopping and delivering the order.
"Entering our first international market with national icons like Loblaw and its President's Choice brand is a strong starting point for both our company and the local customers we aim to serve," said Apoorva Mehta, CEO, Instacart. "I grew up in Canada and know firsthand the appeal of these supermarkets and brands. I also know that our Instacart technology and service will meaningfully add to their appeal and convenience."
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader and the nation's largest retailer. With nearly 2,500 corporate, franchised and Associate-owned locations, Loblaw and its franchisees and Associates employ nearly 200,000 full- and part-time employees. The company has a growing digital business, including Click & Collect supermarket orders picked up at stores, and online service or sales related to Loblaw's pharmacy, beauty, apparel and lifestyle offers.
Loblaw's purpose – Live Life Well – is a commitment to the needs of all Canadians, including customers who make one billion transactions in the company's stores annually. The company offers convenient locations, the wellness services of food and drug stores, many of the nation's most-trusted brands, two of Canada's favourite loyalty programs, and a keen sense of corporate social responsibility.
Instacart helps people cross grocery shopping off their to-do lists with just a few clicks. Customers use the Instacart website or app to fill their virtual shopping cart with items from their favorite, local stores and Instacart connects them with shoppers who hand pick the items and deliver them straight to their door. Founded in San Francisco in 2012, Instacart has quickly scaled to over 150 markets and partnered with retailers across North America, including popular national chains as well as local, regional grocers. By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the most trusted grocery brands. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at www.instacart.ca.
SOURCE Loblaw Companies Limited
For further information: Pr@lobaw.ca, 905-459-2500