- LIVE FROM THE RED CARPET reached more than 1.4 million viewers -
- FASHION POLICE: THE 2013 ACADEMY AWARDS airs tonight at 8:30 p.m. ET on E! -
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TORONTO, Feb. 25, 2013 /CNW/ - Last night, E! ruled the red carpet once again, wrapping up award season in its signature style with LIVE FROM THE RED CARPET: THE 2013 ACADEMY AWARDS garnering 372,000 viewers, and ranking as E!'s #1 program of the broadcast year. Reaching more than 1.4 million viewers, the special becomes the second most-watched broadcast in E! history among total viewers. LIVE FROM THE RED CARPET: THE 2013 ACADEMY AWARDS was up 19% among total viewers, 13% with A25-54, and 7% with A18-49. Additionally, COUNTDOWN TO THE RED CARPET was up 10% among A25-54, 25% among F18-34, and 26% among F25-54.
E! was the #2 most-watched non-sports specialty network during the 5:30 - 8:30 p.m. timeslot among total viewers and all key demos. The live special was also the #2 non-sports specialty broadcast of the day among key female 18-49 and 25-54 demos.
Collectively, E!'s OSCAR coverage from 1:30 p.m. - 1 a.m. including COUNTDOWN TO THE RED CARPET, LIVE FROM THE RED CARPET, and E!'s AFTER PARTY, reached more than 1.7 million Canadians.
**Media Note** E! photography is available online at BellMediaPR.ca/E!
The coverage isn't over yet! Joan Rivers and her outspoken panel of fashionistas, including Kelly Osbourne, Giuliana Rancic, George Kotsiopoulos plus special guests comedian Sarah Silverman and Marie Claire creative director, Nina Garcia, dish on all the red carpet fashion in a special 90-minute edition of FASHION POLICE, tonight at 8:30 p.m. ET. Sarah matches wits with Joan and reveals her best and worst looks including a very unfortunate, blueberry-resembling princess gown she wore to the 2009 Emmy Awards. Then, Nina dishes about Anne Hathaway and the "pointer sisters," as well as Ben Affleck's leading lady, Jennifer Garner. She also vents about some of OSCAR's returning leading ladies including Helen Hunt's bargain fashion - prompting quick comparison to Sharon Stone circa 1996. The special encores Friday, March 1 at 9:30 p.m. ET on E!.
E! is television's top global destination for all things pop culture. The network is currently available to 6.5 million cable and satellite subscribers across Canada. E! content is available any time and anywhere, including eonline.ca, @EOnlineCanada, Facebook and other emerging platforms. The pulse of pop culture, E! features a variety of programming including hit reality series, fascinating profiles of the world's biggest stars, up-to-the-minute entertainment news, witty talk series, and the best live red carpet coverage from Canada and around the world. E! is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.
Source: BBM Canada
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