Live Across Canada on Thursday April 29: The Astral Caring For Kids Radiothon

MONTREAL, April 26 /CNW Telbec/ - This Thursday, April 29, 2010, Astral Media Inc. (TSX: ACM.A/ACM.B) will hold the second annual Astral Media National Day of Caring for Kids. The event will be broadcast live from 6 a.m. to 6 p.m. (local time) on more than 50 English-language stations in 30 cities.

This national event is in support of about 20 major hospitals and healthcare facilities across the country. Last year, in twelve hours, the radiothon raised almost 7.1 million dollars.

This year, Astral has created an online community that was quickly embraced by radio stations, children's hospital foundations, parents, young patients and listeners alike. Many touching and hope-filled stories and passionate calls for listener generosity have been posted over the past few days by the 1200 members of the radiothon's Facebook group.

"My name is Sara and I am 12 years old. I was diagnosed with bone cancer last year. Just like Terry Fox, I took treatments at the IWK Health Centre Foundation all last year, from early March to late November. Now I am all clear from cancer but I still need to have tests to make sure it doesn't come back. I have been asked to participate in the New Brunswick radiothon to tell all about my time at the IWK. Please, please donate."

This year, there are new ways to give during the radiothon and even before it starts:

        SMS: Text ASTRAL to 45678
        Toll free: 1-888-370-4712

Astral has teamed up with the Children's Miracle Network, an international non-profit organization that helps save the lives and improve the quality of life of sick kids by raising funds for children's hospitals and healthcare foundations. To see the complete list of participating radio stations and beneficiaries, or to make a donation, visit

Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and interactive media. Astral Media's solid and dynamic presence in the country's major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences. For more information about Astral Media, visit:

/NOTE TO PHOTO EDITORS: Photos from last year's event accompanying this release are available at Images are free to accredited members of the media/

SOURCE Astral Media Inc.

For further information: For further information: Pierre Boisseau, Assistant Vice-President, Corporate Communications, (514) 939-5000 ext. 3077,

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