Appointment serves surging client demand for business transformation services and deepens financial services expertise across Canada
TORONTO, Nov. 11, 2015 /CNW/ -- Razorfish, the world leader in helping global brands drive customer-obsessed business transformation and part of the Publicis.Sapient platform, today announced it has hired Lisa Wall as Group Director, Client Engagement in its Toronto office. Wall will report to Razorfish Toronto Group Vice President of Client Engagement Brian Clarey, and will be responsible for leading several senior client relationships in Toronto as well as providing strategic counsel to the agency's growing financial services client base.
Wall joins Razorfish from AKQA, where she worked on a broad spectrum of projects as a group account director, ranging from social initiatives to website redesigns and development, personalization and digital engagement.
"Lisa has an extensive track record in integrated client services that is uniquely coupled with digital expertise in the financial services market. Our ability to bring her on board is a direct result of the growth we're seeing in the Toronto office and aligns with our increased focus on driving business transformation in financial services. We're thrilled to have her join our growing team," said Clarey.
Prior to her time at AKQA, Wall held senior marketing and account director roles where she successfully helped build high-performing, cross-functional teams and led client relationships for several global brands. She spent many years agency side working with Visa Canada while at BBDO/Proximity and TBWA. Her experience in the financial services industry has included consumer communications and online experience, including B2B and B2C work in the areas of sponsorship, affluent segments and innovation products such as digital wallet. Lisa has also worked with other financial clients like TD on credit card loyalty and e-commerce communications.
On joining the agency, Wall said, "Razorfish is driving business transformation in the industry, both in Canada and across the globe, by re-inventing and digitizing commerce and retail channels to drive more revenue and efficiencies. My background working with financial services clients perfectly aligns with Toronto's growth strategy, and I'm pleased to be joining a world-class team."
Razorfish's approach to customer-obsessed business transformation leverages capabilities across Ubiquitous Commerce, Participation Marketing, Customer Experience Innovation and Intelligent Platforms.
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency's world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Citigroup, McDonald's, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish's team of 3000+ experts span 25 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Singapore, the United Kingdom and the United States.
Razorfish is part of Publicis.Sapient. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram.
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