Lip Smacker® Announces Search for First Official Tastemaker The "Best Flavor Forever" Brand Offers Fans a Chance to Create Their Dream Lip Balm Flavor

CITY OF INDUSTRY, Calif., May 1, 2017 /CNW/ -- Lip Smacker­­­­, the flavored lip balm brand known to make you smile since 1973, is excited to announce a product collaboration contest wherein fans have a say in what flavor gets made next. Dubbed the "Official Tastemaker 2017 Search", the brand is highlighting their appreciation to its loyal followers as well as newer Lip Smacker enthusiasts.

Fans can submit their suggestion – to include flavor name, 3 key ingredients, descriptors (salty, sweet, etc.) and #LStastemaker – via Lip Smacker's Instagram page between May 1 and May 19th. After narrowing down to the top 5 flavors, voting opens on May 30th, and the winner will be announced June 28th.

The winning flavor will be made into an actual Lip Smacker lip balm and sold exclusively on the brand's website, with credit to the creator. More importantly, winner earns bragging rights as Lip Smacker's First Official Tastemaker – a tradition the brand plans to honor annually – as well as a personalized case of the Tastemaker lip balm and a custom, crystal-encrusted "Biggy" (4 times the size of a regular balm).

The contest is open to residents of the U.S. and Canada (excluding Quebec).

To learn more about the contest, visit, or find them on,; or

About Lip Smacker
Delivering the "Best Flavor Forever" since 1973, Lip Smacker specializes in flavored lip balms and long-standing partnerships with icons such as Coca-Cola, Dr. Pepper, Disney, SKITTLES® and STARBURST® brands. Featuring a variety of over 400 flavors, the high-quality products are made in the USA. Visit the website for more info at Lip Smacker is a registered trademark of Markwins Beauty Products Inc.

About Markwins Beauty Brands, Inc.
Based in City of Industry, California, Markwins Beauty Brands, Inc.  is a global leader in color cosmetics, accessories, and beauty collections. Founded by CEO, Eric Chen, the company is recognized as a Top 20 purveyor in the global cosmetic industry and is the largest privately owned cosmetics company in the US. The Markwins brand portfolio includes wet n wild®, Physicians Formula, Black Radiance, and Lip Smacker. Markwins brands can be found in over 50,000 retail outlets including Department, Specialty, Mass, Drug, and Food stores, and are available in more than 60 countries.


SOURCE Lip Smacker

For further information: Anna Mullen, Markwins Beauty Brands, Inc., 626-385-3150,,

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