SANTA MONICA, Calif., Oct. 6, 2015 /CNW/ -- Reflecting its commitment to online innovations benefiting its consumers, Lionsgate (NYSE: LGF), a premier next generation global content leader, has partnered with leading digital payments processor GoCoin to integrate bitcoin payments into select consumer sales operations, the two companies announced today. As part of this initiative, the digital currency will be accepted as payment for Lionsgate DVD and Blu-ray discs at the Company's online store, LionsgateShop.com.
Lionsgate is also continuing to explore additional opportunities to integrate bitcoins and its underlying blockchain technology into its merchandising and sales activities.
"Whether they pay in dollars, francs or bitcoins, people are spending more money to watch content across more distribution platforms than ever before, and our goal is to offer them greater choice in what they watch, where they watch it, how they watch it and how they pay for it," said Lionsgate Vice Chairman Michael Burns. "Our acceptance of bitcoins at our online Company shop reflects our commitment to offer greater choice, convenience and accessibility to our next generation consumers."
"Lionsgate has proven itself to be an innovator among Hollywood studios in its content, marketing and business strategies, and we're delighted to partner with a company that shares our vision of a currency ecosystem that offers consumers the power of choice," said GoCoin Founder and Chief Executive Officer Steve Beauregard. "The Lionsgate rollout couldn't come at a better time, as GoCoin's merger with Ziftr offers an integrated digital coupon loyalty platform to incentivize consumer use of digital currency."
Lionsgate's digital currency initiatives are being spearheaded by Home Entertainment Chief Operating Officer Akin Ceylan, Motion Picture Group Executive Vice President of Strategic Planning & Operations Jen Hollingsworth and motion picture executive Kyle Benn.
Lionsgate is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms, video games and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including the critically-acclaimed hit series Orange is the New Black, the multiple Emmy Award-winning drama Mad Men, the hit broadcast network series Nashville, the syndication success The Wendy Williams Show, the acclaimed drama Manhattan and the breakout series The Royals.
Its feature film business has been fueled by such successes as the blockbuster first three installments of The Hunger Games franchise, the first two installments of the Divergent franchise, The Age of Adaline, CBS/Lionsgate's The DUFF, John Wick, Now You See Me, Roadside Attractions' Love & Mercy and Mr. Holmes, Lionsgate/Codeblack Films' Addicted and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
GoCoin is the leading international payment platform offering merchants the flexibility of accept Bitcoin, Litecoin, and Dogecoin payments in addition to traditional credit cards. With a strong focus on the entertainment and gaming industries, GoCoin has upwards of 11,000 merchants and processes roughly 100,000 monthly transactions across three blockchains.
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Peter D. Wilkes