First-ever Lincoln MKC arrives in style
OAKVILLE, ON, Oct. 7, 2014 /CNW/ - Lincoln Canada releases Tom's Unbelievable Test Drive video today, partnering with the musical WICKED and Chef Mark McEwan, to surprise Lincoln owner, Tom Jonas, with a test drive like no other.
Cameras captured what Jonas and his wife, Barbara, thought would be a standard test drive of the new MKC. The day took an unexpected and exciting turn when the MKC was escorted by motorcycles creating a VIP motorcade procession leading them to their first stop at Chef Mark McEwan's Bymark restaurant.
At the restaurant, Jonas was surprised with a personal tour, customized meal, and a private performance by a cast member of his favourite musical, WICKED. That same evening, Jonas, who recently celebrated his 50th birthday, and his family were VIP guests at the musical. This fabulous adventure ended with the entire cast of WICKED singing happy birthday to Jonas, the perfect ending to an incredible day!
This entire experience was inspired by Jonas – known in his community for his continuous involvement, generosity and big heart. The Lincoln team was touched by his story and his drive to live in the moment by helping others, especially children. His involvement in the Big Chill Haunted House, in support of the Montreal Children's hospital, is just one example of his dedication to community support.
"Tom's story inspired us to create this special experience for him, incorporating his favourite things – family, theatre and great food." said Peter Jansen, Director of Lincoln Canada. "We want all our clients to expect the unexpected with Lincoln as we evolve into a world-class luxury brand with a highly personal ownership experience."
To watch the video, go to now.lincolncanada.com, and follow the conversation with #INTHEMOMENT.
About Lincoln MKC
Lincoln Motor Company has launched the first-ever 2015 Lincoln MKC, which blends performance, quality and technology. The 2015 MKC is the first Lincoln vehicle designed from the ground up in the dedicated Lincoln Design Studio. The 2015 MKC is Lincoln's first entry into the luxury segment: small premium utility vehicles.
2015 MKC delivers a spirited performance with an all-EcoBoost® engine lineup that provides high levels of performance and refinement that rival bigger engines but with the fuel-economy benefits of downsizing. The Lincoln Drive Control technology achieves a smooth and precise, yet exhilarating ride through the use of Continuously Controlled Damping, Electric Power Assisted Steering and Active Noise Control. The MKC provides clients a personally engaging driving experience like no other with its elegant design that delivers impeccable craftsmanship and customer-focused technologies. The new innovative technologies include: Active Park Assist with Park Out Assist, Collision Warning and Cross Traffic Alert, THX II Certified Audio system and MyLincoln Mobile App.
For more information about the 2015 Lincoln MKC, or to book a test drive at a dealer near you, visit www.lincolncanada.com.
About Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. The Lincoln Motor Company is in the process of introducing four all-new vehicles through 2016. For more information about The Lincoln Motor Company, please visit media.lincoln.com, now.lincolncanada.com or www.lincolncanada.com. Follow us on Facebook at www.facebook.com/LincolnMotorCA.
Video with caption: "Video: Lincoln Canada releases Tom's Unbelievable Test Drive video today, partnering with the musical WICKED and Chef Mark McEwan, to surprise Lincoln owner, Tom Jonas, with a test drive like no other.". Video available at: http://youtu.be/acfPqhlMYkI
Image with caption: "A surprise VIP motorcade procession guides Tom Jonas and his wife, Barbara, as they test drive the 2015 Lincoln MKC. (CNW Group/Lincoln Motor Company)". Image available at: http://photos.newswire.ca/images/download/20141007_C2710_PHOTO_EN_6389.jpg
Image with caption: "Lincoln owner, Tom Jonas, and his wife, Barbara, experienced a test drive like no other in the first-ever 2015 Lincoln MKC. (CNW Group/Lincoln Motor Company)". Image available at: http://photos.newswire.ca/images/download/20141007_C2710_PHOTO_EN_6390.jpg
Image with caption: "At Bymark restaurant, Lincoln owner Tom Jonas was surprised with a private performance by a cast member of his favourite musical, WICKED. (CNW Group/Lincoln Motor Company)". Image available at: http://photos.newswire.ca/images/download/20141007_C2710_PHOTO_EN_6391.jpg
Image with caption: "Lincoln Motor Company (CNW Group/Lincoln Motor Company)". Image available at: http://photos.newswire.ca/images/download/20141007_C2710_PHOTO_EN_6392.jpg
SOURCE: Lincoln Motor Company