LIMA to Establish Active Presence in Growing Canadian Market

Global licensing trade association to launch regional office in Canada May 3

TORONTO, April 18, 2016 /CNW/ -- Canada is the fifth largest market for trademark licensing in the world, according to data from the Annual LIMA Global Licensing Survey. To keep pace with this growing market, the International Licensing Industry Merchandisers' Association (LIMA) – the global trade association for the industry – announces the establishment of LIMA Canada. Andrew Menceles, President of Toronto-based JAM Brands, Inc., has been named Director of LIMA Canada and will oversee its growth.

"Our goal is to unify licensing professionals in the Canadian market through the development of valuable regional educational and networking opportunities," said LIMA President Charles Riotto. "We are looking to reach not only those directly involved in licensing, but also those whose business is connected to our far-reaching industry." 

LIMA Canada will officially launch on May 3 with a special inaugural event at the Westin Prince Hotel in Toronto from 6:00-9:00 pm. The event will feature a panel discussion with leaders in Canadian retail, marketing, law and education, and will introduce the LIMA Canada Board of Advisors, comprised of an impressive list of licensing executives.

Added Menceles: "LIMA is the global hub of the licensing industry, and we are very excited its reputation and experience are being brought to our country. We look forward to enhancing the already thriving Canadian market, and building the support of all businesses and professions involved in licensing in Canada."

Visit licensing.org/Canada for more information.

About LIMA
LIMA - the International Licensing Industry Merchandisers' Association - is the leading trade organization for the global licensing industry. Founded in 1985, LIMA's mission is to foster the growth and expansion of licensing around the world and create greater awareness of the benefits of licensing to the business community at large. Members in over 35 countries enjoy access to an array of benefits, including LIMANET – licensing's interactive, global directory – extensive educational programming, and worldwide networking events. LIMA is the exclusive sponsor of Licensing Expo, in addition to shows in London, Hong Kong and Shanghai. Visit licensing.org for more information.

Press contact:
Christina Jordan
Director of Marketing, LIMA
[email protected]
[phone]

LIMA Canada contact:
Andrew Menceles
[email protected]
[phone]

SOURCE International Licensing Industry Merchandisers’ Association (LIMA)