NEW YORK, Jan. 4, 2026 /CNW/ -- LILYSILK, the world's leading silk brand dedicated to inspiring people to live spectacular, sustainable lives, is celebrating the fourth anniversary of its textile recycling program with TerraCycle®, an innovative sustainability company on a mission to eliminate the idea of waste. Since launching on January 2022, the program has helped U.S. customers recycle 2,849 non-donatable silk and cashmere items, weighing nearly 1,680 pounds (762 kilograms), which have been recycled into materials used for insulation, cushion filling, and more.
Through this initiative, LILYSILK customers nationwide can send in used textiles to be recycled using a downloadable prepaid shipping label available through the LILYSILK Free Recycling Program. Once received, the accepted textiles are recycled into raw formats that can be used to make new products. Participants earn LILYSILK points and TerraCycle® Recycling Rewards, which can be redeemed for charitable donations.
In total, as of November 2025, the program has recycled 425 LILYSILK products this year, bringing the total to 2,849 items since launch. Participants consistently praise the program's environmental impact and ease of use, affirming its alignment with evolving sustainability values and responsible consumption habits. Repurposing textiles supports the circular economy and reflects their personal eco-conscious goals. The process is seamless and accessible, and participants express their pride in giving products a new life. Customers also report stronger brand loyalty and more mindful purchasing behaviors, noting that the program actively encourages "reduce, reuse, recycle" habits.
To further enhance the program, LILYSILK has launched a one-month survey among U.S. participants to gather further insights into their motivations, experience, and suggestions. The feedback will help improve recycling accessibility and future sustainability initiatives.
From January 1 to March 31, 2026, participants who recycle non-donatable LILYSILK products will receive a complimentary silk pillowcase with their next purchase, in addition to earning 500 LILYSILK points and a 20% discount.
David Wang, CEO of LILYSILK, commented: "As we mark this four-year milestone, our commitment to the planet grows stronger with every item given a second life. Our partnership with TerraCycle reflects a shared belief that true luxury lies not only in exceptional quality, but in responsible stewardship. Together with our community, we are weaving a future where beauty and sustainability are inextricably linked."
To participate, customers can create a free prepaid shipping label at www.lilysilk.com or www.terracycle.com.
SOURCE LILYSILK
Sherry Zhang, Email: [email protected]
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