Univision Canada and TLN Television Teaming with TO2015 to Celebrate the Games Latino Style
TORONTO, Dec. 15, 2014 /CNW/ - Thanks to a newly announced media alliance, both Spanish-speaking Canadians and visitors alike will be able to enjoy nationally accessible, comprehensive Spanish-language TV broadcasts as they cheer on TORONTO 2015 Pan Am Games athletes.
TLN and Univision Canada have joined with the TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) to provide exclusive 100 per cent Spanish-language multimedia coverage of the TORONTO 2015 Pan Am Games. The two TV networks plan to dedicate over 100 hours of high-calibre coverage and promotion of the Games, including pre-event specials, live broadcasts, nightly highlights and Hispanic-Canadian community grassroots programming. TLN is also collaborating on TV coverage with ESPN Deportes, the American Spanish-language broadcaster of the Games.
In addition, TLN and Univision Canada's support for the TORONTO 2015 Pan Am Games will include a special week-long, multi-venue edition of the popular Toronto annual July street festival, "Salsa on St. Clair." TLN has partnered with the City of Toronto, through the Host City Showcase Program, to expand the festival.
TLN Television, Canada's Latino Superstation since 1984, can be seen in over six million Canadian homes from coast to coast. TLN has a long tradition of multilingual coverage of major sporting events and this commitment follows their recent success with the 2014 FIFA World Cup Brazil, which attracted over 2.7 million Canadians on the main Telelatino channel alone. Univision Canada launched earlier this year and is the number one all-Spanish language television channel in the country, available from coast to coast in over 1.8 million homes.
"We're very happy that Univision Canada and TLN broadcasting will show exciting action from the Games — in Spanish and with great enthusiasm," said Saäd Rafi, chief executive officer, TO2015. "This will allow millions of Canadians, from coast to coast, to enjoy the Games in a language they are proud of. It will also make a strong impression on Spanish-speaking visitors from the Americas who will go home with a deeper appreciation of Canada's vibrant Latino communities."
"The Games are generating a lot of interest and excitement in the Latino-Canadian community. So many passionate sports fans will be cheering both for Canada and their country of heritage," said Aldo Di Felice, TLN president. "TLN's partnerships with TO2015 and the City of Toronto are good examples of the way in which the Pan/Parapan Games are serving as a catalyst to celebrate and extend the reach of Latin American cultures in the city and region of Toronto, driving cultural and economic benefits.
We look forward to working with TO2015, Spanish-speaking Canadians, Latino visitors and participants and many others to shine a spotlight on the Games and showcase how they bring people of the Americas closer together."
Today also marked the launch of singer-songwriter Fito Blanko's TORONTO 2015 volunteer video, through TLN, Univision Canada and TORONTO 2015 social media channels.
The TORONTO 2015 Pan American Games will take place July 10–26 and the Parapan American Games August 7–15. The TORONTO 2015 Games are funded by the Government of Canada, the Province of Ontario, as well as Lead Partner CIBC and other partners and sponsors.
The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) is tasked with managing and delivering the Games. It is working to bring some of the world's best athletes and artists to the Greater Golden Horseshoe region, giving Ontarians a unique chance to be part of the action, and making the region a hub for sport. For more information about the Games, please visit TORONTO2015.org.
About TLN Television tlntv.com
TLN Television, Canada's Latino Superstation since 1984, offers programming in English, Spanish and Italian and can be seen in over 6 million Canadian television homes from coast to coast. As Canada's leading Hispanic and Italian media company, TLN's family of channels includes three all Spanish language digital TV channels (Univision Canada, TeleNiños, Cinelatino) three all Italian language channels (Mediaset Italia, Sky TG24 Canada, TeleBimbi), and an all-sports channel (EuroWorld Sport). TLN is majority owned by Corus Entertainment, a leading Canadian media company.
Rogers 28, 35, 599HD, 782 | Bell & Bell Fibe 700HD | Shaw Direct 367, 800 | Cogeco 18,35 |Shaw 65 | Vidéotron 250
About Univision Canada univisioncanada.ca
Univision Canada is the #1 Spanish-language television channel in the country available from coast to coast in over 1.8 million homes and delivering the top programming from the leading media company serving Hispanic America. Serving Canada's 1.6 million Spanish speakers, the country's fastest growing foreign language community, the network's programming lineup features daily news, award-winning telenovelas, the best talk shows, the biggest live music specials, and top soccer coverage complemented with Made in Canada community pleasing original shows.
Univision Canada is a TLN Telelatino channel and is carried by all of Canada's largest pay TV platforms on Rogers 780, Bell TV 699, Bell Fibe 867, Vidéotron 248, Shaw 508, and MTS channel 517.
SOURCE: Toronto 2015 Pan/Parapan American Games
For further information: Teddy Katz, Director, media relations and chief spokesperson, TO2015, 416.957.2117, [email protected]; Bruna Aloe, Communication Manager TLN, 416.744.5745, [email protected]; Orely Patino, Marketing Manager Univision Canada, 416.744.5657, [email protected]