Coleman Canada's #GetOutside day hopes to rally Canadians to step away from the screen and step outdoors
TORONTO, June 16, 2014 /CNW/ - One of the coldest, snowiest winters in recent history has left many Canadians tired, grumpy and longing for sunshine. But how many will really take advantage of the warmer weather by getting outdoors this summer? According to Coleman Canada's Outdoor Report*, almost two thirds of those surveyed spend less than two hours per week outside doing recreational activities (63 per cent) and only one in five spend four or more hours a week outside (18 per cent).
"Nearly all respondents agree that people who spend time outside seem generally healthier, more relaxed and less stressed, yet there are many barriers preventing us from getting outdoors as much as we'd like," says Amy Williams, Coleman Canada Brand Manager. "One of our goals at Coleman is to make spending time outdoors easy and convenient, so you can have as much fun as possible with the time you do have."
As a country so identified by its landscape, it is surprising that over half of survey respondents (52 per cent) admitted to not spending as much time outdoors as they would like. So if we like spending time outside so much, what's holding us back? Half of the respondents (49 per cent) say hectic work schedules are the primary culprit while commitments outside of work (46 per cent), also prevent people from spending recreational time outside.
Despite technology making it easier than ever to get things done on the go, many respondents like the idea of being able to disconnect. In fact, over half of those surveyed (64 per cent) find the idea of unplugging from devices to be appealing, yet 38 per cent of those unwilling to unplug say they are too busy to do so.
"Over 90 per cent of the survey respondents agree that kids don't spend enough time outside and adults are clearly longing for more, so we're encouraging people to commit to getting outside and making some memories on July 12th," added Williams.
By declaring July 12th Get Outside Day, Coleman is asking Canadians to take a day devoted to enjoying the great Canadian outdoors. Whether that's encouraging your kids to do their first cannonball – over half (56 per cent) of those surveyed with children say their child has never done one – or, having a picnic in a park or your back yard, there's no shortage of ways to #GetOutside this summer.
About Coleman Canada
As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman®, Exponent® and Campingaz® brands. The company also provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Nevin®, Helium® and Mad Dog Gear® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.colemancanada.ca.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
*From April 28th to April 29th 2014 an online survey was conducted among 1,167 randomly selected Canadian adults, excluding Quebec, who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 2.9%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada excluding Quebec. Discrepancies in or between totals are due to rounding.
Video with caption: "Video: Coleman Get Outside Day (July 12, 2014)". Video available at: https://www.youtube.com/watch?v=rDM5JkAwtuo
SOURCE: Coleman Canada
For further information: about Coleman Canada's #GetOuside Day or the Coleman Canada Outdoor Report please contact: Brittany Zies, Cohn & Wolfe, [email protected], 647-259-3335; Alyssa Acorn, Cohn & Wolfe, [email protected], 647-259-3304