Lice Wins Two Major Franchise Awards at CFA National Convention in Ottawa


INNISFIL, ON, May 3, 2016 /CNW/ - Lice won two major franchise awards at the 2016 Canadian Franchise Associations (CFA) convention in Ottawa.  Lice is the recipient of the Grand Prize Bronze Award of Excellence in Franchising in the Category of Non-Traditional Mature/Established and The Franchisees' Choice award for the fifth consecutive year in a row. The awards were presented to Lice on April 19, 2016 during a Gala Awards Presentation at the 25th annual CFA National Convention in Ottawa, Ontario.

Considered the pinnacle of franchise achievement in Canada, CFA Awards of Excellence in Franchising are given annually to franchise systems that have demonstrated the strongest, most mutually-rewarding relationships with their franchisees, based on the results of a comprehensive survey of franchisors and their franchisees administered by third-party firm Portage Group.

 "Receiving recognition like this is very gratifying and motivating.  It is a clear indicator that the team at Lice's Head Quarters is doing a fantastic job in supporting franchisees and each other. We all work hard building the businesses and the brand throughout the year.  System wide, having something to celebrate and aspire to is the encouragement we all need and appreciate.  We strive to have fun as a team and this gives us that opportunity." says Dawn Mucci, CEO, Lice

This year, more than 60 CFA member franchise systems participated in the survey and more franchisees completed the survey than ever before. Participating franchise systems were assessed on their performance in key areas, including franchisee relations, leadership, business planning, marketing, training and support, ongoing operations and communications.

"The CFA Awards of Excellence in Franchising truly set a benchmark for franchises throughout Canada and we are pleased to recognize Lice for their commitment to excellence in franchising," says Lorraine McLachlan, CFA President and CEO. "A solid relationship between franchisor and franchisee is vital to the system's success and Lice's results show that they offer outstanding support to their franchisees."

Open exclusively to CFA franchise system members who have been franchising for three years or more, the CFA Awards of Excellence in Franchising competition includes four categories to enable franchise systems to be rated against their peers. Entries are separated into Traditional Franchises (i.e. those with bricks and mortar locations) and Non-Traditional Franchises (i.e. mobile, home-based, etc.), then grouped based on the length of time they have been operating (three to 10 years and 11+ years). 

Systems with the highest scores in each category are recognized with Bronze, Silver and Gold CFA Awards of Excellence. The prestigious CFA Award of Excellence in Franchise Grand Prize is awarded to one of the four Gold category winners. "As a member of the Lice Head Office Team, I am thrilled the company won again this year.  As a team we work hard to provide the best service for our franchisees, clients and wholesale partners. It is a pleasure to come to work every day when you work with such a talented, passionate and fun loving group," said Brenda Pufek.

Lice Squad Canada has been the "go-to" source for non-toxic head lice removal, screening and education for over fifteen years.  The company offers clinic and mobile services in major Canadian communities, as well as a full line of pesticide-free products available nationwide at its LS Clinics, mobile locations, pharmacies, health food stores and other retailers. The organization also offers on-site head lice screening in schools, daycares and camps and educational seminars.  Lice Squad now services over 30 communities across Canada with its Franchise Division positioned for growth with expansion plans for more than 50 locations over the next five years.

To learn more about Lice Squad Canada, visit

About the Canadian Franchise Association

The Canadian Franchise Association (CFA) is the recognized authority on franchising in Canada. With almost 600 corporate members nation-wide, representing many of Canada's best-known brands, CFA is the indispensable resource for the franchise community and advocates on behalf of franchisors and franchisees in Canada to enhance and protect the franchise business model. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs, publications, and websites ( and

SOURCE Lice Squad Canada Inc

Image with caption: "Dawn Mucci along with Lice Head Quarters team from left Alison, Kristen, Brenda, Paula, Lindy celebrate with franchise colleagues Ryan and Mark of Smokes Poutinerie at the CFA National Convention. (CNW Group/Lice Squad Canada Inc)". Image available at:

Image with caption: "Canadian Franchise Association awards dinner Dawn Mucci with from left Paula Nason, Lice Ottawa franchisee and Head Quarters staff Lindy Bates, Brenda Pufek, Kristen McIlwee and Alison Stein. (CNW Group/Lice Squad Canada Inc)". Image available at:

Image with caption: "Lice Squad Canada Inc (CNW Group/Lice Squad Canada Inc)". Image available at:

Image with caption: "2012 - 2016 CFA Franchisees' Choice - 5 Consecutive Years (CNW Group/Lice Squad Canada Inc)". Image available at:

Image with caption: "CFA Canadian Franchise Association - 2016 Franchisees' Choice (CNW Group/Lice Squad Canada Inc)". Image available at:

For further information: Media Contacts: For Lice Dawn Mucci, Founder & CEO, Lice Squad Canada Inc., Tel: 705-458-4448 ext. 201, E-mail:; For CFA: Lisa Raffaele, Client Services Director, PUNCH Canada Inc., Tel: (647) 837-1265, E-mail:


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