New LG Door-in-Door Refrigerator Launches this Fall
TORONTO, Sept. 3, 2014 /CNW/ - LG Electronics partners with Canada's own Jillian Harris to promote their innovative line of Home Appliances, including the new Door-in-Door Refrigerator, which will change the way Canadian families eat, drink and snack! The gregarious lifestyle expert, interior designer, former Bachelorette and self-proclaimed foodie will act as campaign spokesperson this fall.
"If there are two things I love it's great design and great food. LG's Door-in-Door Refrigerator offers the perfect combination of both." said Jillian Harris. "As the co-host of Love it or List It Vancouver, I'm dedicated to helping Canadian families fall back in love with their homes, including the heart of the home – the kitchen. The LG Door-in-Door Refrigerator is a great solution for a busy household, with lots of great features. It's kitchen command central, perfectly packed with everything at hand, whether you're looking for a quick snack or the makings of a big fancy dinner."
LG's Door-in-Door Refrigerator brings unique innovations designed for families on-the-go. With one of the largest capacities in a standard-width; door-in-door system for easy access snacks and drinks; and unique features such as LG Cooling Plus that maintains optimal humidity and temperature and keeps food fresher – the LG Door-in-Door is a must have for any kitchen.
"We understand that for most families life unfolds in the kitchen," said Valerie Malone, Senior Brand Manager, Home Appliances for LG Electronics Canada. "LG is dedicated to creating home appliances that deliver the innovations that matter to Canadians. We're excited to work with Jillian Harris who will bring the product to life in the context of home design and entertaining. She's a veritable taste maker and will have tons of great information and tips to share."
Jillian Harris will be featured in the Canadian LG Door-in-Door Refrigerator campaign starting in September running to December 2014. The integrated program includes a video vignette for paid and social media placement; digital ad placement; public relations and social media content. The campaign was developed by the Toronto inter-agency team of LG Ad, LG-One public relations, Mindshare and digital support by Publicis Canada.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.lg.com.
About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com.
Image with caption: "LG Partners with TV Personality and Designer Jillian Harris to Bring New Innovations to Canadian Kitchens. (CNW Group/LG Electronics Canada)". Image available at: http://photos.newswire.ca/images/download/20140903_C3838_PHOTO_EN_5282.jpg
SOURCE: LG Electronics Canada
For further information: Media Contacts: Court Elliott, LG Electronics Canada, Inc., P: 647-253-6300. ext 2903 | C: 647.828.0462, [email protected]; Madeleine Stoesser, Account Coordinator, LG-One Canada, P: 416.486.2602 | C: 416.906.7744, [email protected]