New Brand Paves Way for LG's Vision to Become a Human-Centered AI Company
TORONTO, Dec. 19, 2017 /CNW/ - LG Electronics is announcing the creation of the ThinQ brand to identify all of its 2018 home appliances, consumer electronics and services that use artificial intelligence. LG ThinQ products and services will all have the ability to employ deep learning and communicate with one another, utilizing a variety of AI technologies from other partners as well as LG's own AI technology, DeepThinQ.
LG first laid the foundation for its AI efforts at CES 2017 when it announced DeepThinQ followed by the initiative to include Wi-Fi in all of its premium appliances launched this year. In June, LG opened the Artificial Intelligence Lab in Seoul under company's CTO to tie together all its diverse AI research in technologies that recognize, deduce and learn from voice, video and sensors. LG's AI Lab has contributed to the development of the world's first space-learning air conditioner as well as intelligent refrigerators, washing machines and robot vacuum cleaners.
"The purpose of the ThinQ brand is to highlight that LG intelligent products are always thinking of you in order to make your life better," said Han Chang-hee, head of LG's Global Marketing Centre. "AI is the next frontier in technology and as a leader in home appliances and consumer electronics, we have a responsibility to make AI more approachable and less intimidating."
The ThinQ Zone in LG's booth at CES from Jan. 9-12 will showcase the wide array of AI products from LG for 2018.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 75,000 people working in 118 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solution, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world's leading producers of TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, visit www.LGnewsroom.com.
About LG Electronics Canada Inc.
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Electronics Canada Inc. is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Electronics Canada Inc. is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit http://www.lg.com/ca_en.
SOURCE LG Electronics Canada
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