LG Electronics brings Crescent Street Grand Prix Festival back to the streets
of Montreal this summer

Three-day street festival to celebrate the motorsport lifestyle through music, culture and technology

MONTREAL, May 26 /CNW Telbec/ - One of Montreal's largest street festivals has received the "green light" to return for 2010.

The LG Crescent Street Grand Prix Festival will take place June 10-12, 2010 in downtown Montreal, featuring a wide range of activities, vendors and promotions geared towards motorsport fans young and old. LG Electronics has assumed title sponsorship of the festival and will help welcome more than 20 different exhibitors, a music stage and a variety of interactive booths to Crescent Street in the heart of downtown Montreal.

The festival debuted in 1999 and in the years since has hosted thousands of local and international visitors drawn to the festival's lively atmosphere and celebration of the energy of professional auto racing.

"LG Electronics is dedicated to enhancing lives through smart, innovative technology and the motorsport lifestyle has many similarities," says Colin Bettam, Vice President, Marketing, LG Electronics Canada. "Fans of professional auto racing have always appreciated speed, style and technological advancement, and LG and its products very much embody these characteristics. That's why it's a thrill to be the title sponsor of the LG Crescent Street Grand Prix Festival and share in the experience with the people of Montreal and visitors to the city."

Steve Siozios, Crescent Street Merchants Association co-president, is likewise ecstatic about the announcement of having LG as title sponsor of the event. "LG is a widely recognized, reputable sponsor and we're very pleased that they have provided their support for the Festival. The quality of our event, our restaurants and our merchants matches that of LG and makes this partnership a perfect fit for all involved."

About LG Electronics Canada

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD $44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. LG Electronics Canada has offices in Toronto and Vancouver. LG Electronics Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances.

For further information: on the Crescent Street event: Valérie Marcoux, Torchia Communications, [phone] ext. 214; about LG Electronics Canada: Alexandre Lainesse, High Road Communications, [phone] ext. 310, [email protected]