Collaboration of design and technology results in a creative
breakthrough for the new Lexus Amazing in Motion campaign.
TOKYO, June 25, 2015 /CNW/ - Luxury automotive brand Lexus has partnered
with world leading experts in super conductive technology to create one
of the most advanced Hoverboards ever developed.
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Mark Templin, Executive Vice President at Lexus International said; "At
Lexus, we constantly challenge ourselves and our partners to push the
boundaries of what is possible. That determination, combined with our
passion and expertise for design and innovation, is what led us to take
on the Hoverboard project. It's the perfect example of the amazing
things that can be achieved when you combine technology, design and
The Lexus Hoverboard operates using magnetic levitation to achieve
amazing frictionless movement. Liquid nitrogen cooled superconductors
and permanent magnets combine to allow Lexus to create the impossible.
Wrapped in a design that is uniquely Lexus, the Hoverboard features the
iconic Lexus spindle grille signature shape and uses materials found in
the luxury car brand, from the high tech to natural bamboo.
The Lexus Hoverboard is part of the fourth project in the Lexus 'Amazing
in Motion' campaign that showcases the creativity and innovation of the
Testing of the Lexus Hoverboard will be taking place in Barcelona, Spain
over the coming weeks until Summer 2015.
Notes to editors:
The Lexus Hoverboard is a prototype and will not be on sale. Official
hashtags #LexusHover and #AmazingInMotion.
(Logo: http://photos.prnewswire.com/prnh/20150623/225086LOGO )
(Photo: http://photos.prnewswire.com/prnh/20150623/225087 )
SOURCE Lexus International