Leveraging PR to Drive Demand, Revenue & Profit Growth

TORONTO, Nov. 9, 2015 /CNW/ - Traditionally, public relations has not typically been involved in discussions about revenue; it has long been seen as a cost center rather than a revenue center. Today's PR is demonstrating ability to attract new customers through online activities and is ultimately growing sales and profits.  It is important to ensure your company is using public relations to its full potential.

Are your content customers taking action from your PR efforts and signaling interest in your products or services? Are these leads also turning into actual customers? If this is the case, you need to connect your content strategy to your bottom line and illustrate the role that PR plays in driving demand, sales and profits.

Leveraging PR to Drive Demand, Revenue & Profit Growth, a CNW-published white paper, examines the basic connections between PR activities and how they drive demand.

The paper also shows you how you can make PR work for your company. Follow the best practices in the article to ensure you are leveraging PR to its full potential, driving demand, revenue and profit growth.

CNW's best practices to leverage PR to drive demand and revenue include:

  • Intelligently mine, develop and share interesting information
  • Use multimedia
  • Drive discovery of underlying content by finding and promoting new hooks within existing content
  • Utilize social media
  • Include call-to-actions within your news release to increase and encourage conversation and sharing
  • Allocate appropriate resources
  • Measure your results and adjust your PR campaign accordingly


For an in-depth insight at how your company can drive demand and generate revenue through PR, download Leveraging PR to Drive Demand, Revenue and Profit Growth. 

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "If you are looking for ways to build awareness of your brand - but also drive web traffic, fill your sales pipeline and boost revenue - it's important to be sure you are using public relations to its fullest extent. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20151109_C5869_PHOTO_EN_539828.jpg

Image with caption: "These are three ways that PR is driving demand, revenue and profit growth (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20151109_C5869_PHOTO_EN_539831.jpg

For further information: Media Contact: Melissa Meyer, Communications Assistant, melissa.meyer@newswire.ca

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