MONTREAL, May 24, 2015 /CNW Telbec/ - Today was the provincial edition of the Leucan Shaved Head Challenge, presented by The Jean Coutu Group. Leucan seized this opportunity to break the Guinness World Record for the most heads shaved in four hours. More than 1,000 generous individuals had their heads shaved across 19 shaving sites in Quebec in an effort to support cancer-stricken children.
"The current Guinness record is 662 heads shaved. We exceeded our goal to achieve a world record for generosity. We hope to obtain the official recognition in the next few months. Additionally, we are on track to reach the goal of raising $5M," remarks enthusiastically Lysanne Groulx, Director, Marketing and Communications, Leucan.
Several public figures joined Leucan at La Ronde
La Ronde welcomed the provincial edition of this highly emotional event where public personalities devoted to the cause were in attendance, including Dominic Paquet, provincial spokesperson: "It's a great honour for me to take part in this incredible event as participant and spokesperson for a fourth year. To commemorate the Challenge's fifteenth anniversary, we are breaking records! I urge the population to visit recordstetesrasees.com and take part in a group or individual record to help us reach our goals."
The day was hosted by Lorna Gordon, Nicolas Ouellet, Chéli Sauvé-Castonguay and Richard Turcotte. Serge Tremblay, founder of the Leucan Shaved Head Challenge, also took part in this great wave of solidarity. "It's important to remember that the Challenge continues throughout the year and that people can still sign up by visiting shavedheadchallenge.com," added Mr. Tremblay.
The Leucan team would like to thank The Jean Coutu Group for its involvement as presenter of the Challenge for a sixth edition and Mia for creating the Earring of Hope. Profits from the sale of the earring will go to Leucan.
About the Challenge
The Leucan Shaved Head Challenge is a major fundraiser of Leucan that engages the community in a spirit of solidarity to provide services to cancer-stricken children and their families as well as providing financial support to clinical research. It is also a gesture of support for children whose body image is altered when chemotherapy provokes hair loss.
For more than 35 years, Leucan has been supporting cancer-stricken children and their families from the day of diagnosis through every stage of the disease. As a loyal ally of hundreds of families and thousands of members across Quebec, the Association provides specific and personalized services delivered by a qualified team with a cutting edge expertise. Leucan also funds clinical research and the Leucan Information Center. With its many offices, Leucan is present throughout Quebec.
Image with caption: "In the picture, we can see: Dominic Paquet, humorist and provincial spokesperson for the Challenge, surrounded by Chéli Sauvé-Castonguay, V Télé host, Lorna Gordon, designer and Canal Vie host, Léa Potvin, 8 years old, child member of Leucan and child spokesperson in the Montréal-Laval region, Guy Lefrançois, president of the Association, Serge Tremblay, founder of the Leucan Shaved Head Challenge, France Lescarbeau, communications coordinator with The Jean Coutu Group (PJC) inc., as well as participants and volunteers present at the Challenge. (CNW Group/Leucan)". Image available at: http://photos.newswire.ca/images/download/20150524_C2042_PHOTO_EN_16935.jpg
For further information: Joany Boulanger | Communications and Marketing Adviser| Leucan, 438 889-8908 | [email protected]