Retailer continues to find new and innovative ways to engage their fans on social media
TORONTO, Sept. 29, 2014 /CNW/ - You wouldn't think of a 100 year old furniture retailer being leaders in social marketing, but Leon's Furniture is one of Canada's more progressive brands when it comes to embracing new media.
From their famous Twitter parties, to their exciting contests on Instagram, to Canada's free pillow giveaway on Facebook – Leon's has set the standard for engaging fans across multiple social platforms.
"Community always has been and always will be an integral part of Leon's, so it's a natural evolution for our company to embrace these new online social communities", says Terry Leon, President and CEO of Leon's Furniture Limited. "In today's world, companies have the advantage of engaging in direct and instantaneous dialogue with their customers and we feel that we are leveraging these online relationships to better understand our customers and to supply them with exactly it is that they're looking for."
Over the last several months, Leon's has had success in using social media to introduce Leon's to a new generation of customers.
Regarded as one of the most successful Canadian Twitter parties ever, Leon's and their followers had Leon's trending number 1 and 2 in Canada during a Twitter party celebrating their Customer Appreciation Event in September where over $3000 in prizes were given away.
With the re-launch of the new Maytag Man in May, Leon's put together a special in-store social promotion that invited customers to take a selfie with the new Maytag Man and upload it to Instagram for a chance to win a new Maytag kitchen package valued at over $2600. The campaign was an incredible success in that it drove extra traffic to Leon's showrooms and also garnered an incredible number of entries on Instagram.
Now, through an innovative, new initiative, Leon's has once again raised the bar when it comes to engaging their fans on social media. Early in the summer, Leon's asked their fans to choose which sofa and table they would like to see featured on the front cover of an upcoming flyer. Once Leon's fans chose their favorites, Leon's photographed the winning styles multiple different ways and once again asked their fans to pick their favorite look. The result was a room shot that was used as the cover of Leon's latest flyer that has been distributed to millions of households across Canada.
"We believe this flyer is the first of its kind," says Eddy Leon, Vice President of Merchandising. "We are very fortunate to have such an engaged community of Leon's fans and who better to help us design the front cover of our flyer than our very own customers?"
SOURCE: Leon's Furniture Limited
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