TORONTO, Sept. 5, 2013 /CNW Telbec/ - Leger is proud to announce the recent acquisition of IFOP North America, a market research firm based in Toronto. "IFOP North America brings our company a unique expertise in the healthcare sector and consumer insights. We are proud to welcome this team of senior consultants in the Leger family. With these 8 acquisitions over the past years, Leger is now able to accompany its clients in Canada, USA and Europe," stated Jean-Marc Léger, CEO of Leger - The Research Intelligence Group.
IFOP North America has worked with prestigious clients such as Bristol-Myers Squibb, GlaxoSmithKline, Sanofi and Merck Canada, L'Oréal Canada, Yoplait, Danone, Scotia Bank, Bel Cheese, La Senza and Ubisoft. "In recent years, the IFOP North America team has done exceptional work that has allowed them to build a portfolio of prominent international clients. I would like to congratulate and thank everyone for their professionalism and commitment to our business, clients and the IFOP brand. I am sure that this new adventure with Leger will offer the company renewed and ambitious prospects in the North American market," pointed out Ms. Laurence Parisot, IFOP's owner.
Eric Dubois, the current Managing Director of IFOP North America, will join Leger as Co-President and Managing Director of the Toronto office and will work in close collaboration with Rachelle Deshaies, the current Executive Vice-President of Leger Toronto, who has been promoted to Co-President and Head of Research.
Founded in 1986, Leger is the largest Canadian-owned market research firm with 630 employees throughout its offices in Canada, the United States, and Switzerland. Leger also owns legerweb.com, the largest Internet panel in Canada, with over 400 000 representative Canadian members. Leger works with prestigious clients such as AT&T, BMO, Blackberry, Boston Pizza, CIBA, Couche-Tard/Circle K, Cirque du Soleil, the Government of Canada, GSK, GSMA, ING, Jean Coutu, Lassonde, LCBO, LG, Loblaws, Loyalty One, Marriott, Master Card, Merck, Microsoft, MTS-Allstream, PwC, Québecor, Samsung, SAQ, Scientific Games, Sears, Staples, Sun Life, Target and Westjet. For more information, visit leger360.com.
Jean-Marc Léger, President/CEO of Leger, is also President of the Worldwide Independent Network (WIN) of Market Research, the leading association of market research and polling firms in the world, bringing together the largest national firms in over 77 countries.
About IFOP North America
IFOP North America is a subsidiary of the IFOP group based in Paris. A pioneer in the market of opinion and marketing research for 75 years, IFOP is now a leader in its sector. Structured around six fields of expertise (Opinion & Business Strategies, Consumer & Beauty, Services, Media & Digital, Health and Luxury) IFOP creates value for its customers by securing the quality of the information collected and giving it meaning and perspective. It assists them in defining and managing their business strategy by providing operational and prospective vision that allows them to anticipate societal changes and market trends. It is also in this pioneering spirit that IFOP develops new cross-expertise (Strategic Planning, Corporate Investigations). An SME close to its customers, IFOP operates in over fifty countries around the world, from its five locations: Paris, Toronto, Buenos Aires, Shanghai and Hong Kong. Since 1990, IFOP's main shareholder is Laurence Parisot, who was also President of the MEDEF (France (Mouvement des Entreprises de France) from 2005 to 2013.
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SOURCE: Leger, The Research Intelligence Group
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