Left and Right Brain Thinking Combines to Create Social Media Recruitment Campaign for King's University College

LONDON, ON, Sept. 24 /CNW/ - Medynsky & Associates today announced the launch of King's University College at UWO first-ever social marketing student recruitment campaign. Third and fourth-year Management and Organizational Studies students under the guidance and direction of their professor - Kim Medynsky, developed the foundation for the campaign. The students were given a real-world client project: to develop a recruitment strategy that incorporates emerging technology like social media as well as mobile, viral and digital marketing. The campaign is innovative for university recruitment and targets Generation Y in ways they are used to communicating.

In collaboration with the King's recruitment team and students, Medynsky & Associates (M&A) was hired to develop and implement the robust campaign, entitled "Get Connected. Make a Difference." Click here to see the campaign - http://smr.newswire.ca/en/kings-university-college/kings-2010-recruitment-campaign-developed-by-kings

Measuring ROI in the Social Media Landscape

The King's Recruitment campaign is also equipped with tracking capabilities allowing the King's team to see the results of each of the campaign elements immediately for easy assessment of the campaign ROI. A hot topic in the industry for Marketers who are used to comprehensive analytics and depth of Consumer Off-take data who feel there is a gap in the level of reporting currently available, and preventing their move into new media strategies. Under Kim's leadership, Medynsky & Associates is successfully conquering emerging technologies and developing marketing strategies with strong analytics in order to track and measure the success of every campaign.

About Medynsky & Associates

Medynsky & Associates is a consulting company specializing in left and right brain consulting collaboration. The company boasts a strategically handpicked group of experts from across Canada. The focus of the business is simple: People Changing Business. Core service offerings include marketing and communication consulting, emerging media strategies & integration, and change management coaching and seminars.

For more information about Medynsky & Associates visit www.medynskyandassociates.com and connect with Kim via LinkedIn.


For further information: For further information: Kim Medynsky, Principal, Medynsky & Associates, Office: (519) 453-1321, Cell: (519) 615-2014, kim@medynskyandassociates.com, mobile.medynsky.com

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