LOS ANGELES, Dec. 20, 2013 /CNW/ - LEAF.tv, a premium alumni YouTube channel recognized for quality content encompassing living, eating and fashion (LEAF), announces the launch of its new website dedicated to digitizing retail with shoppable 30 to 90-second how-to videos via www.leaf.tv.
Combining the brevity of Twitter and the beauty of Pinterest, co-founders Geri Hirsch of BecauseImAddicted.net (Women's Wear Daily's "must bookmark" top 12 fashion sites) and Erin Falconer of PickTheBrain.com (Forbes' "100 Most Influential Websites for Women, 2013") offer stylish tutorials on everything from how to chop an onion, to tips on setting a great table and achieving the perfect bold lip.
"Being raised by a single mother made me figure out a lot on my own from a very young age. After graduating college, I realized that there wasn't a resource like generations past had relied on for all things how-to, so Erin and I wanted to find a way to bridge that gap," shares Hirsch.
In 2012, LEAF.tv released its three-part shoppable video series with retail industry leader Barneys. The duo also inked an ongoing syndication deal with Virgin America. StyleHaul—YouTube's biggest fashion network—also runs bi-monthly LEAF.tv videos, with each segment earning an average of 125,000 views. Now, potential shoppers and fans alike can purchase items while watching over 500 new and existing videos on LEAF.tv's new website along with collaborations with the likes of Brad Goreski, Whitney Port, Monica Rose, Joyce Bonelli, Jen Atkin, Stumptown Coffee, P.S. I Made This, and A Cozy Kitchen, to name a few.
"The current climate of the internet has channeled what I consider to be a new brand of feminism, where the ability to excel in and outside of the home is not only possible but highly revered and very stylish," concludes Falconer.
Released almost daily, renowned videos can be previewed weekly via Instagram @LEAFtv with high quality, insta-clips to further engage loyal fans. Check out exclusive behind-the-scenes content and get inspired at http://www.LEAF.tv.
In less than nine months, LEAF.tv has garnered more than 43,000 subscribers on YouTube. Amongst 5,000 channels, the brand has been singled out by YouTube as one of the platform's premium alumni channels, based on their quality of content and user engagement. To date, LEAF.tv has produced more than 500 videos, resulting in more than 3.7 million views, and more than 4.3 million minutes watched. Geri and Erin are regular contributors to Foam magazine, and their videos can also be found every week on Refinery 29.
ABOUT GERI HIRSCH
L.A.-based Geri Hirsch is the co-founder of LEAF.tv and the creator of becauseimaddicted, one of the most influential fashion blogs on the web with 1.5M views/month, and listed as one of Women's Wear Daily's "must bookmark" top 12 fashion sites. In 2010, Vanity Fair listed the blog as its favorite in the September issue. She has also been featured by Teen Vogue, Lucky Magazine, Glamour and The Coveteur, among many others. Geri also starred as herself in a national JC Penney commercial, which debuted during the 2011 Academy Awards, and in Spring 2013, she released a fashion capsule collection, sold in more than 100 stores. Geri is widely considered by many to be one of the great thought leaders in the space, having spoken on over a dozen prestigious panels.
ABOUT ERIN FALCONER
Erin Falconer is a Canadian living in Los Angeles, and co-founder of LEAF.tv. She is also the editor-in-chief and co-owner of PickTheBrain, one of the most respected and highly trafficked self-development sites online with over 1.7M views/month, and found on more than 100 acclaimed 'best of the web' lists. This fall Forbes magazine named PickTheBrain one of the top '100 Most Influential Sites For Women, 2013.'
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For more information on LEAF.tv, please contact Grace Hwang via email [email protected] or phone 310-497-0146.
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