HSBC Bank Canada CEO Lindsay Gordon will speak with Canadian Public Relations Society members about communicating during economic uncertainty
VICTORIA, June 7, 2012 /CNW/ - One of the key challenges facing the global financial sector is communications with customers and other stakeholders during the current extended economic downturn. The leader of the country's largest international bank will tell the annual gathering of Canada's public-relations professionals how his firm operates in this climate.
Lindsay Gordon, president and CEO of HSBC Bank Canada, will deliver the annual Diana and Charles Tisdall Lecture in Communications at the Canadian Public Relations Society (CPRS) national conference in Victoria, June 12, 2012.
The Tisdall lecture is considered one of the highlights of the CPRS conference. It is presented in partnership with the Communications + Public Relations Foundation. Past speakers represent a who's who of Canadian communications professionals and business leaders who traditionally share insights and provocative reflections about the value of communications.
Mr. Gordon's address will explore the challenges organizations face in uncertain times. His presentation will discuss the need for a company to build a strong brand in order to achieve confidence and growth.
Mr. Gordon was appointed President and CEO of HSBC Bank Canada in 2003 after serving in a variety of senior roles. He is also a Director of HSBC Bank Canada and serves as the Chair of the Board of HSBC Global Asset Management (Canada) Limited. Outside of his HSBC duties, Mr. Gordon is a Governor of the Business Council of B.C., a member of the Canadian Council of Chief Executives, Co-Chair of the University of BC Capital Campaign, Director of the UBC Sauder School of Business Centre for CEO Leadership, Director of the Immigration Employment Council of B.C., and Director, C D Howe Institute. Mr. Gordon was the 2010 recipient of the B'nai Brith Award of Merit for Outstanding Canadians.
Established by the Tisdall family through the Communications + Public Relations Foundation, and in partnership with the Canadian Public Relations Society, the Diana and Charles Tisdall Lecture in Communications aims to demonstrate the societal power and value of public relations and communications thinking.
Charles Tisdall was a recognized leader in public relations in Canada and the United States having established Tisdall Clark in the early 1950s. He died in 2007. During his career, he was named one of the world's 40 outstanding public-relations professionals by Public Relations News.
The Communications + Public Relations Foundation is a not-for-profit charitable organization that is committed to increasing public knowledge and awareness of the role of communications and public relations by providing support to educational initiatives that advance the profession. It promotes an advancement of communications and public relations as a vital function in society and is dedicated to the public interest.
The Canadian Public Relations Society is the only national public relations organization in Canada. It establishes and encourages high levels of professional standards, ethics and studies in the field of public relations.
For further information:
Karen Dalton, APR
The Canadian Public Relations Society, Inc.
Barbara Sheffield, APR
Communications + Public Relations Foundation