LCBO stores raise funds for Variety - the Children's Charity and Variety

TORONTO, Feb. 1 /CNW/ - Starting February 1, the public can help support Variety - The Children's Charity and Variety Village by making a donation at any of the more than 600 LCBO stores throughout Ontario. Donation boxes for Variety will be displayed at LCBO checkout counters until February 28.

Specifically geared to people with physical and intellectual disabilities, Variety is dedicated to promoting inclusion and integration and strives to make people of all abilities fully accepted everywhere. Proceeds from the LCBO provincial donation box program will be used in support of Variety Village's Fitness Friends program. Fitness Friends partners a special needs student with a mentoring peer and encourages them to participate in inclusive physical activities outside the school curriculum. These two-person teams, each with the support of an educator, participate in as many inclusive sport and recreation activities as possible during recess, lunch, and before and after school. Every team's participation is acknowledged at the annual Celebration Day at the end of the school year. This program touches thousands of students, their families and educators each year and is expanding its reach across the province.

"We thank LCBO, its employees and especially its customers for providing us with the opportunity to share our cause," says John Willson, President and CEO of Variety - The Children's Charity and Variety Village. "LCBO and its customers have been important supporters of Variety in Ontario for many years and through many campaigns. The donation box program is one of the most effective ways for us to raise awareness and funds for our important programs."

"We take our community involvement very seriously and are pleased to partner with Variety - The Children's Charity and Variety Village," says LCBO President and CEO Bob Peter. "LCBO's customers and staff always give generously to help their fellow Ontarians and we appreciate their contributions to these worthy causes."

Variety - The Children's Charity and Variety Village is one of 26 provincial, as well as numerous local charities that will benefit from the LCBO's province-wide donation box program in 2010. In 2009, LCBO raised a total of $4.2 million for charities through special programs and initiatives, of which $3.8 million was raised through in-store fundraising. In addition, LCBO's annual dividend transfer to the Ontario government, which totaled $1.4 billion in fiscal 2008-09, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

Variety - The Children's Charity and Variety Village thanks the public for its support when shopping at their local LCBO store during February.


For further information: For further information: Media Contacts: Lynda Elmy, Director, Communications, Variety - The Children's Charity and Variety Village, Tel: (416) 698-4032, Fax: (416) 699-4845, E-mail:; Stephanie Petroff, LCBO Senior Communications Consultant, Tel: (416) 864-6792, Fax: (416) 864-6850, E-mail:

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