LCBO stores raise funds for Traffic Injury Research Foundation

OTTAWA, July 18, 2013 /CNW/ - Starting July 21, the public can help support Traffic Injury Research Foundation (TIRF) by making a donation at any of the 635 LCBO stores throughout Ontario. Donation boxes for TIRF will be displayed at LCBO checkout counters until August 17.

For almost 50 years, TIRF has been the leading resource for evidence-based research and expertise on road safety in Canada. Support from the public and organizations like the LCBO enables TIRF to provide its educational resources and publications to governments, health and justice professionals, community groups and schools at no cost. It also allows TIRF researchers the opportunity to speak to and work with law enforcement, health practitioners, community organizations and media in Canada to help strengthen road safety programs.

"TIRF greatly values the support we receive from LCBO, its employees and especially its customers," says President & CEO Robyn Robertson. "The LCBO's network of stores across Ontario and their helpful staff make it possible for TIRF to raise considerable funds and increase public awareness about our organization and the work we do."

"As a good neighbour, LCBO is pleased to partner with Traffic Injury Research Foundation and support a variety of worthy causes," says LCBO President & CEO Bob Peter. "Through the generosity of LCBO customers and staff, we help improve the lives of countless Ontarians and make a difference where we live and work."

The Traffic Injury Research Foundation is one of 28 provincial, as well as numerous local charities, that will benefit from LCBO's province-wide donation box program in 2013. In 2012, LCBO raised a total of more than $6.6 million for charities through special programs and initiatives, of which $6.1 million was raised through in-store fundraising. In addition, LCBO's annual dividend transfer to the Ontario government, which totaled $1.7 billion in fiscal 2012-13, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

The Traffic Injury Research Foundation thanks the public for its support when shopping at their local LCBO store from July 21 to August 17.


For further information:


Luciana Nechita
Traffic Injury Research Foundation Administrator, Marketing and Communications 
Tel: 613 238-5235 ext. 311 or 1-877-238-5235; E-mail:

Stephanie Petroff
LCBO Senior Communications Consultant
Tel: 416 864-6792; E-mail:

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