TORONTO, Nov. 13, 2012 /CNW/ - LCBO is offering 10 nouveau wines for sale this year starting on Thursday, November 15, 2012 at 9:30 a.m., including two from Ontario, at more than 400 stores across the province.
The annual release of Beaujolais Nouveau and other nouveau wines on the third Thursday of November is celebrated around the world at restaurants and "nouveau" parties, and heralds the first wines of the year's harvest. Nouveau wines are traditionally one of the LCBO's fastest-selling products with most of the stock sold out in three to four weeks.
"The nouveau release each November is met with more anticipation every year," said Greg Dunlop, LCBO Category Manager for European Wines. "We are pleased to offer two Ontario VQA nouveau wines this year for customers to enjoy."
In addition to the two Ontario nouveau wines, six French and two Italian nouveau-style wines will be released. While some 12,000 cases will be distributed across Ontario, each LCBO store receives a limited quantity so customers are advised to shop early for the best selection.
The nouveau wines being offered this year are:
The Fool Reif Estate Gamay Nouveau VQA, 750 mL, $9.95
Chateau des Charmes Generation Seven Nouveau VQA, 750 mL, $11.95
Mommessin Beaujolais Nouveau, 750 mL, $13.95
Catalans Primeur Syrah Merlot, 750 mL, $9.95
Jeanjean Syrah Primeur, 750 mL, $9.95
Duboeuf Gamay Nouveau, 750 mL, $8.95
Negrar Novello Del Veneto, 750 mL, $9.95
Tollo Novello Rosso Terre di Chieti, 750 mL, $8.95
In VINTAGES fine wine and premium spirits sections at select LCBO stores:
Beaujolais Villages Nouveau (Joseph Drouhin), 750 mL, $14.95
Beaujolais Villages Nouveau (G. Duboeuf), 750 mL, $14.95
The nouveau wine tradition started in the vineyards of France's Beaujolais region more than 100 years ago when local winemakers developed a quick maturing wine to celebrate the completion of the harvest with their workers. The result was a fresh, fruity wine that they called Beaujolais Nouveau or Beaujolais Primeur. News of this tradition spread and the annual release of nouveau wines eventually became an international celebration.
In the 1980s, Italy also began exporting nouveau-style wines, called vino novello, and Ontario has produced gamay nouveau wines in some years.
Nouveau wines are best served slightly chilled and matched with lighter foods such as appetizers. To enjoy their fresh, fruity character at its best, the wines should be consumed young, although they will hold their flavor and freshness for holiday celebrations and match well with turkey.
For more information on the 2012 nouveau wines and participating stores, customers can call the helloLCBO Contact Centre at 1-800-ONT-LCBO (668-5226). In Toronto, call 416 365-5900, visit your nearest LCBO store or go online to www.hellolcbo.com. The TTY number for people who are deaf or hard of hearing is 416 864-6898 or 1-800-361-3291.
Consumers are reminded to bring a reusable bag when shopping at the LCBO and to take empty beverage alcohol containers (large and small glass bottles, PET plastic, Tetra Pak cartons, bag-in-box and cans) to The Beer Store for a full deposit refund.
For further information:
Heather MacGregor, LCBO Media Relations Co-ordinator
Tel. 416 864-6772; Cell: 416 587-3729; E-mail: [email protected]