LCBO raises funds for Traffic Injury Research Foundation

OTTAWA, Jan. 28, 2016 /CNW/ - Starting January 31, the public can help support Traffic Injury Research Foundation (TIRF) by making a donation at any of the more than 650 LCBO stores throughout Ontario. Donation boxes for TIRF will be displayed at LCBO checkout counters until February 27, 2016.

For almost 50 years, TIRF has been the leading resource for evidence-based research and expertise on road safety in Canada. Support from the public and organizations like the LCBO enables TIRF to provide its educational resources and publications to governments, health and justice professionals, community groups and schools at no cost. It also allows TIRF researchers the opportunity to speak to and work with law enforcement, health practitioners, community organizations and media in Canada to help strengthen road safety programs.

"The LCBO has been a long-standing and valued partner of TIRF based on our shared commitment to keep communities healthy and safe across Ontario. The generous donations provided by LCBO customers make it possible for us to provide information and free resources to help communities tackle local road safety issues, and help make Ontario roads safer for everyone," says TIRF President and CEO, Robyn Robertson.

"As a socially responsible community-minded retailer, LCBO is pleased to partner with TIRF and support a variety of worthy causes through the Giving Back In Our Community fundraising program," says LCBO President & CEO Bob Peter. "Through the generosity of LCBO customers and the support of our staff, we help improve the lives of countless Ontarians and make a difference in communities across Ontario."

TIRF is one of 28 provincial and numerous local charities that will benefit from LCBO's province-wide donation box program in 2016. In 2014, LCBO raised a total of more than $9.5 million for charities through special programs and initiatives, of which $8.8 million was raised through in-store fundraising. In addition, LCBO's annual dividend transfer to the Ontario government, which totaled $1.805 billion in fiscal year 2014-15 ending March 31, 2015, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

TIRF thanks the public for its support when shopping at their local LCBO store from January 31February 27, 2016.


SOURCE Traffic Injury Research Foundation (TIRF)

For further information: Jennifer Hall, Traffic Injury Research Foundation, Tel: 613-238-5235 (office) or 1-877-238-5235 (toll-free); Email:; Stephanie Petroff, LCBO Senior Communications Consultant, Tel: 416 864-6792; E-mail:


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