LCBO hosts first-ever "virtual" wine tasting at on March
18 at 7:00 p.m.

TORONTO, Feb. 25 /CNW/ - LCBO invites customers to dance the tango with Argentina's signature grape, malbec, during its first ever virtual wine tasting to be webcast on March 18 at 7:00 p.m. at Wine enthusiasts and novices alike are encouraged to tune in as expert LCBO product consultants Janet Nastamagu and Laura Ruffolo taste and compare notes on three Argentinean malbecs - Argento Malbec 2009, Fuzion Alta Malbec 2008 and Domaine Jean Bousquet Malbec 2007.

"We chose malbec as the feature wine for our inaugural virtual wine tasting because, as one of the most popular red grape varieties today, it offers quality and value at every price point, particularly at $10 and under," says Bob Downey, Senior Vice President, Sales and Marketing, LCBO. "We also think our customers will enjoy discovering a wine that matches well with many different foods and is suitable for all occasions."

LCBO customers are encouraged to participate at home by hosting their own malbec wine tasting with the featured products during the webcast and emailing their questions and comments to the wine experts in real time throughout the event.

Customers can also get advance information about the virtual tasting by scanning the 2-D code on the in-store signage promoting the event with their cell phones at select LCBO locations. They will be directly linked to the malbec virtual tasting landing page, where they can receive an overview of the event, submit a question prior to the event, view a short video with the two host product consultants, add the event to their favourite calendar or social media application and learn about the featured products.

And, as always, customers can go directly to for more information about these and other featured malbec wines, as well as the webcast. They can also call the toll-free bilingual LCBO Infoline at 1-800-ONT-LCBO (668-5226). In Toronto, call 416 365-5900 or visit your nearest LCBO store. The TTY number for the deaf and hard of hearing is 416 864-6898 or 1-800-361-3291.

Consumers are reminded to bring a reusable bag when shopping at the LCBO and to take empty beverage alcohol containers (large and small glass bottles, PET plastic, Tetra Paks, bag-in-box and cans) to The Beer Store for a full deposit refund.


For further information: For further information: MEDIA CONTACTS: Trina Hendry, Media Relations Consultant, Marketing and Customer Insights, Tel. (416) 864-6803, Cell: (416) 358-0357, E-mail:; Chris Layton, LCBO Media Relations Co-ordinator, Corporate Communications, Tel. (416) 864-6772, Cell: (416) 587-3729, E-mail:

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