TORONTO, Aug. 6, 2014 /CNW/ - Thanks to the generosity of its customers and employees, more than $8.2 million was raised by LCBO's Giving Back In Our Community program benefiting a variety of worthy causes across Ontario in 2013. This represents a 24 per cent increase over the previous year's fundraising tally, reflecting LCBO's commitment to making a positive difference to the people and communities it serves.
Of the $8.2 million total, $7.7 million was raised in LCBO stores through customer donations. LCBO's Central Region, which includes Mississauga, GTA, Toronto and York areas, contributed more than $2.76 million to the total.
A major contribution to the record fundraising was the more than $3.2 million raised for the 2013 United Way Centraide campaign through in-store donations, along with employee pledges and special events. LCBO is the largest single United Way contributor in the Ontario Public Service. The United Way helps people move from poverty to possibility, helps build strong communities and helps kids realize their full potential.
The annual December 2013 in-store prompt and donation box fundraising campaign raised more than $4 million, benefitting MADD Canada and four Ontario regional children's hospitals, including SickKids Foundation (Toronto), McMaster Children's Hospital Foundation (Hamilton), Children's Hospital of Eastern Ontario (CHEO) Foundation (Ottawa), and Children's Health Foundation (London). The hospitals use the contributions to fund alcohol-related programs, research and harm-reduction programs. The funds raised for MADD Canada support its School Assembly Program, through which over half a million students at more than1,000 Ontario schools watch a powerful film at no cost to help prevent drinking and driving.
LCBO also plays host to a monthly in-store Provincial Donation Box Program, which raised $713,500 for more than 28 provincial and local charities last year. In LCBO's Central Region, local organizations included Ontario Association of Food Banks, Toronto Humane Society, Drew Hildebrand Teen Benefit Fund, Yes – Youth Employment Services, WoodGreen Community Services and Earthroots. Provincial charitable organizations supported included Ontario March of Dimes, Sunshine Foundation of Canada, Canadian Guide Dogs for the Blind and Canadian Cancer Society.
Throughout the year, LCBO employees and suppliers come together to support organizations such as Camp Oochigeas, a summer camp for children with cancer, and Friends of We Care, which helps send physically disabled kids to camp.
LCBO's annual dividend transfer to the Ontario government, which totaled $1.74 billion in fiscal 2013-14 (excluding taxes), also supports a wide range of important government programs, services and priorities, including health care and education.
For more information about LCBO's social responsibility programs, including the Provincial Donation Box Program, visit: http://www.lcbo.com/content/lcbo/en/responsibility/community.html.
"We would like to thank the LCBO, its employees and especially its customers for donating a new record of $1.2 million to SickKids Foundation," says Ted Garrard, President & CEO of SickKids Foundation. "These funds will support research in the area of fetal alcohol spectrum disorder (FASD), along with the development of a substance abuse program for teens, and AboutKidsHealth, a health portal for kids and their families."
"On behalf of MADD Canada and the hundreds of thousands of Ontario students who will see the School Assembly Program at no cost, we thank the LCBO, its staff and its customers for their commitment to helping us educate young people and make our roads safer from impaired driving," says Angeliki Souranis, MADD Canada National President.
"The $8.2 million raised for worthy causes in 2013 is a testament to the generosity and community spirit of our customers and employees," says Rafik Louli, LCBO Central Regional Director. "It shows that when we work together, we can make a meaningful difference in the lives of individuals and communities across the province."
Image with caption: "LCBO representatives, including Central Region Director Rafik Louli (centre right), celebrate the generosity of customers and staff who raised a record $1.2 million for SickKids Foundation, including President & CEO Ted Garrard (centre left), as part of the 2013 Giving Back In Our Community campaign. (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20140806_C2392_PHOTO_EN_4727.jpg
Image with caption: "LCBO FUNDRAISING 2013 CENTRAL REGION (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20140806_C2392_PHOTO_EN_4730.jpg
Audio with caption: "Statement by Angeliki Souranis, MADD Canada National President: Thanks LCBO customers and staff for raising record funds which enables MADD Canada to deliver its education program about the risks of impaired driving to more than half a million students in over 1,000 Ontario schools this year - at no charge.". Audio available at: http://stream1.newswire.ca/media/2014/08/06/20140806_C2392_AUDIO_EN_4729.mp3
For further information: MEDIA CONTACT: Stephanie Petroff, LCBO Senior Communications Consultant, Tel: 416 864-6792; E-mail: [email protected]