LCBO collecting donations for Canadian Red Cross relief in Fort McMurray

TORONTO, May 5, 2016 /CNW/ - Effective immediately, the public can assist people displaced by the wildfires in Fort McMurray by making donations to the Canadian Red Cross Alberta Fires Emergency Appeal at any of the more than 650 LCBO stores throughout Ontario. The appeal is raising money that will help anyone affected by wildfires that spread in Northern Alberta. The Government of Canada is matching the donations of individual Canadians.

Donation boxes will be displayed at LCBO checkout counters and customers can add donation denominations of $2, $5, and $10 to their purchase until June 4, 2016.

"LCBO customers and staff have a long history of giving generously to help others affected by natural disasters," says LCBO Acting President & CEO George Soleas. "LCBO customers are invited to make donations at checkout counters from now until June 4th to assist with the relief efforts currently underway for Fort McMurray."

"Red Cross volunteers and staff are working around the clock to help families who have been affected by the wildfires in Fort McMurray," says Conrad Sauvé, President and CEO of the Canadian Red Cross.  "We are thankful to LCBO and their customers for their contribution to our Fort McMurray relief fund."


For further information: Media Contacts: Canadian Red Cross Communications Team, Tel:1-877-599-9602; Christine Bujold, Media Relations Coordinator, Tel: (416) 864-6772, Cell: 416-587-3729, E-Mail:


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