Lavalife and Nissan Reveal How Singles Feel About Their Wheels


    
    Lavalife takes a ride with 1,500 North American singles to discover the
    best part of their day



    
</pre>
<p><location>TORONTO</location>, <chron>Nov. 17</chron> /CNW/ -- No one can forget the valet parker's joy ride in Ferris Bueller's Day Off; Steve McQueen in Bullitt or Angelina Jolie's need for speed in "Gone in Sixty Seconds."  From the big screen to the wide-open road, cars represent freedom, excitement, speed and sex appeal. Lavalife, the online dating giant, in a partnership with Nissan, known for creating quality powerful cars, polled singles across <location>North America</location> to reveal the power of a hot set of wheels.</p>
<pre>
    

    (Logo:  http://www.newscom.com/cgi-bin/prnh/20060208/NYWFNS1LOGO )

    
</pre>
<p>When asked what item they would never surrender in a breakup, a whopping 71 percent of Lavalife members surveyed responded "My car." The next closest item chosen by those in the poll, at a mere 18 percent, was "My art collection."</p>
<p/>
<p>"That could have something to do with the fact that cars are often the backdrops to the best darn days - and nights - of our young lives," explains <person>Kim Hughes</person>, Lavalife's Singles and Dating Expert. "Most would agree that cars are hot... by extension boosting the sexy quotient of whoever is behind the wheel. This truism clearly hasn't gone unnoticed by those fully engaged in the competitive world of modern online dating."</p>
<p/>
<p>When asked if potential dates seem hotter when they come with a sweet ride, a staggering 63 percent of women and 51 percent of men said yes.</p>
<p/>
<p>In another Lavalife poll asking respondents where they got "their first real action," a majority 47 percent admitted "in the backseat," leaving those other perennial pits of teenage passion - "in the cinema" and "in the basement" - trailing behind with eight percent and 45 percent respectively.</p>
<p/>
<p>Finally, when asked where they want to be at the end of a hard day, a majority of both men and women responded that they would like to wind down in a hot bath, with "in the sanctity of my car," taking a close second and "on a barstool" picking up the final few votes.</p>
<pre>
    

    About Lavalife

    
</pre>
<p>Lavalife is ranked the #1 website for online dating in <location>Canada</location> and is ranked among the top 10 worldwide dating sites. A leading provider of products and services designed for singles, Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the <location>United States</location>, <location>Canada</location> and <location>Australia</location>.  Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive services in personals: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day.  For more information, visit <a href="http://www.lavalife.com">http://www.lavalife.com</a>.</p>
<pre>
    

    About Nissan Canada Inc.

    
</pre>
<p>Not unlike finding the perfect match on Lavalife, driving the re-designed Sentra will be, without doubt, the best part of your day. But before we meet, here are a few things you should know about us.</p>
<p/>
<p>Nissan <location>Canada</location> Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan <location>North America</location>, Inc. With offices in <location>Vancouver</location> (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 150 independent Nissan dealerships and 29 Infiniti retailers across <location>Canada</location>. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information about Nissan in <location>Canada</location> and the complete line of Nissan and Infiniti vehicles can be found online at <a href="http://www.nissan.ca">www.nissan.ca</a> and <a href="http://www.infiniti.ca">www.infiniti.ca</a>.</p>
<pre>
    


    

For further information: For further information: Ann Jonas, +1-917-420-0390, annj@vincentpartners.com Web Site: http://www.lavalife.com

Organization Profile

Lavalife

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890