Launch of mobile application "Familiprix - My Pharmacy" and online health profile pharmacists connecting with patients in new ways

QUEBEC CITY, Feb. 4, 2015 /CNW Telbec/ - Familiprix, which this year is celebrating its 35th anniversary, has today launched two highly effective tools to make life easier for patients: its brand new mobile application, Familiprix – My Pharmacy, and an online health profile. The mobile app is free and available for downloading now from the App Store and Google Play. This innovative platform will revolutionize the relationship between pharmacists and their patients while making it easier for users to manage all aspects of their health and wellness. The initiative represents the first in a series of interactive services being offered by Familiprix and once again affirms the leadership role played by the company in connecting with its clientele.

The mobile application Familiprix - My Pharmacy and the online health profile will offer customers the option of having a new prescription filled by sending a photo of the prescription to their pharmacist. Also available will be refill forms (medical follow-ups) and receipts for income tax purposes. In addition, files from another pharmacy chain can be transferred online to a Familiprix store. "With renewals now available directly via the application or health profile, the wait at the pharmacy will be much shorter, enabling patients to consult with their pharmacist more quickly," explained Éric Savary, Director of Innovation and E-business for Familiprix.

"Familiprix - My Pharmacy has been designed with patients in mind," continued Mr. Savary. "To prevent oversights and ensure continued good health, they can customize their reminders via e-mail, text messages or push notifications, consult drug information leaflets, learn about side effects and dosages, and receive alerts before a prescription expires in order to proactively schedule their next appointment with their doctor."

To activate their health profile or access a prescription renewal, patients will simply need to ask their pharmacist for a temporary user name and password. The customer can then access the application online and on iOS and Android mobile devices. All of the necessary steps have been taken to ensure user confidentiality and security.

Mirego, a firm specializing in the development of mobile applications, has designed the Familiprix - My Pharmacy mobile app, while the Sid Lee agency created the online health profile.

About Mirego
Mirego helps its clients innovate and reinvent themselves in order to prosper in the digital era. As a strategic partner, Mirego plans, conceptualizes and develops innovative products for such clients as La Presse, Aldo, Bombardier, Familiprix and Rona. Its team of around 50 experts based in Montreal, Quebec City and Toronto is one of the most experienced in Canada in terms of strategy, user experience and mobile application development with over a hundred applications since 2007. Canadian Business and PROFIT ranked Mirego number 63 in the 2014 PROFIT 500.

About Sid Lee
Sid Lee is a creative agency comprised of 550 artisans who work around the globe. The company creates transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Named "Agency of the Year" in four of the past five years, the firm has earned world-wide recognition for the bold ideas and outstanding work it has produced for a range of prestigious clients. Sid Lee is led by a team of more than 25 partners and by international entertainment giant Cirque du Soleil. Sid Lee also created C2MTL, one of the largest innovation events in the world, attracting more than 2,000 business leaders from over 30 countries.

About Familiprix
Familiprix now has an innovation and e-business department. Implemented in 2014 and employing a staff of 15, the aim of the department is to effectively apply the company's know-how to new technologies in order to constantly offer the best customer service and patient wellness practices to its clientele. The Familiprix team is over 5,000 strong and boasts more than 325 owner-run pharmacies across Quebec and New Brunswick. Familiprix ranks among the 150 most admired companies in Quebec (Source: Étude Réputation, Léger, 2014).

For more information or to view the explanatory video, please go to:



For further information: Source: Éric Savary, Director, Innovation and E-businessFamiliprix; Information:Brigitte Lemay, Consultant, Hill+Knowlton Stratégies, Telephone: 418-425-0973, Cell: 418-953-0223, E-mail:

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