Delivering clean drinking water while ending dependence on single-use plastic, LARQ paves the way for healthy and sustainable living promoting a #DrinkBrilliantly mantra
SAN FRANCISCO, April 16, 2019 /CNW/ -- Today, health and wellness brand LARQ launches sales in the Canadian market – bringing innovative technology combined with inspired design to provide access to pristine drinking water, easily and sustainably. LARQ's advanced technology aims to disrupt consumer behavior to battle dependence on single-use plastic, while bringing consumers access to clean drinking water. Following a successful Kickstarter campaign, breaking the record for the world's largest crowd-funded hydration effort and resulting in $1.7M, the LARQ Bottle was introduced to the U.S. market in October of 2018 and is now available to the Canadian market at Livelarq.com in five inspired colorways at an attainable price point of $125 CAD.
"After achieving unprecedented success in the US, we are thrilled to introduce LARQ's unmatched technology to the Canadian market. We know that pure water on-the go, and smelly bottles are the two primary consumer pain points affecting one's adoption of reusable bottles. Inspired by the well-received impact in the US, we're excited for Canada to be the next stop in our effort to spread sustainable solutions in hydration," said Justin Wang, Co-founder of LARQ. "LARQ's proprietary UV-C LED technology is integrated into a beautifully designed product that delivers pure water from a self- cleaning bottle, while directly addressing these primary complaints. Our mission to create a meaningful impact on the environment is a task we're diligently working towards, and our expansion into Canada is the next frontier."
Leveraging the most advanced technology in the world, the LARQ Bottle uses proprietary and patented UV-C LED technology to purify water and inner surfaces of the water bottle by eliminating harmful sources through a photochemical reaction. At the touch of a button, the LARQ Bottle eradicates up to 99.9999% of harmful and odor causing bacteria and viruses. The technology
intelligently activates every two hours in a Self-Cleaning mode, basking the water and the inner surface in purifying UV light to keep your water and bottle free of germs.
"UV Light has been demonstrated to be a safe and effective method to disinfect water," said
Dr. David Weber, MD, MPH Faculty – UNC School of Medicine. "UV is environmentally friendly, leaves no residuals and is microbicidal – effectively killing germs."
This state-of-the-art capability enables the LARQ Bottle to uniquely address the most common consumer complaints raised about reusable bottles: odor and contamination, difficulty cleaning, and shortage of on-the-go access to pure drinking water. By emitting a UV-C light in the 280nm range – the optimal wavelength of light to eradicate bacteria and viruses, used in hospitals to sterilize surfaces – the LARQ Bottle is a safe, non-toxic and mercury-free choice for those looking to ban single-use plastics from their daily routine for good. The professional-grade stainless-steel bottle is free of BPA, BPS, and Phthalates, making it unlike any traditional UV water purification technology on the market. What's more, the bottle is double-walled, and vacuum sealed so it can keep beverages ice cold for 24 hours or hot for 12 hours.
Alongside availability on Livelarq.com, LARQ will also be purchasable at 20 Indigo wellness stores throughout Canada, as well as online at www.chapters.indigo.ca. With 844 million people living without access to clean water, initiatives to rectify the advanced water crises become pivotal, and bringing access to clean drinking water to people around the world, becomes dire. LARQ donates 1% of proceeds to benefit various charities that strive to make clean drinking water more accessible and omit plastic pollution, through its partnership with 1% for the Planet. Abandoning single-use plastics is no longer an option – it's a must – and the LARQ Bottle uniquely enables people to do this in a healthy and sustainable way. Join the conversation and pledge to #DrinkBrilliantly by following LARQ on Instagram, Facebook and Twitter.
LARQ was started with a simple vision where innovative technology can be combined with inspirational design to help people access pristine drinking water easily and sustainably. The company combines innovative technology with refined design to make it easier for people to make the healthier and more sustainable choice, anytime and anywhere. The company is headquartered in San Francisco, CA. For more information about LARQ, please visit www.livelarq.com.
For further information: Purple PR, Samantha Zola - Account Director, [email protected], 646-680-0544; Purple PR, Chelsea Becker - Account Manager, [email protected]; LARQ, [email protected], http://www.livelarq.com