LANEIGE, A Global Korean Beauty Blockbuster, Debuts In Canada With Trend-setting, Science-Driven Products For All Skincare Concerns

Following its recent success in the United States, LANEIGE skincare products are now available in Canada at Sephora stores and at nationwide

TORONTO, Oct. 6, 2015 /PRNewswire/ -- LANEIGE, a leading Korean skincare brand, made its debut in Canada through an exclusive partnership with Sephora stores and Following its unprecedented success in the U.S. as well as South Korea, China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, and other Asian countries, with combined annual sales over $600 million and recognition with multiple distinguished beauty awards, LANEIGE expanded its North American presence by offering 22 products to Canadian consumers, including global bestsellers LANEIGE BB Cushion and Water Sleeping Mask.

"Since our successful launch in the United States in March of 2014, we've come a long way and are excited for an opportunity to bring the latest in Korean beauty and skincare innovations to Canadian beauty fans," says Bradley Horowitz, AmorePacific North America President & CEO.

Based on patented Advanced Water Science Technology, LANEIGE products are designed to achieve younger, more radiant skin by addressing all major skincare concerns – from hydration to brightening, cleansing and complexion perfection. The entire LANEIGE line is formulated in the world-renowned AmorePacific R&D facility, which is one of the largest beauty labs in Asia, consisting of 400 researchers dedicated to developing new product formulations, skin research, and safety testing.

By studying over 100 different types of water around the world and employing the latest technologies, LANEIGE scientists were able to scientifically engineer a series of water complexes to provide optimal skincare benefits for all skin types and ages. Clinical studies and extensive research have demonstrated the brand's patented Melacrusher™ technology to be effective in skin brightening, correcting dark spots and prevention of melanin formation. In its turn, Optimal Mineral Water has cooling and hydrating effects, making it a leading component of the LANEIGE Essential Care line.

"From Vancouver to Halifax, extremes in the Canadian climate can take a toll on the skin, leading to loss of moisture and premature aging," notes dermatologist Dr. Shannon Humphrey. "For patients desiring smoother, more hydrated, and healthier looking skin I suggest they choose skincare products that add moisture to the skin and restore skin's moisture barrier." LANEIGE's latest advancement in water science, Hydro Ionized Mineral Water, penetrates deep within the skin, hydrating and circulating essential moisture. In combination with Biogen Technology, which activates and increases the skin's Natural Moisturizing Factor levels and sends signals to strengthen its barrier, these two powerful skincare innovations hydrate, protect and revitalize skin for 24 hours.

In addition to scientifically engineered water advancements, LANEIGE has been at the forefront of developing and employing the most innovative and talked about cushion technology. A cushion compact trend-setter, award winner, and a global bestseller with one sold every 10 seconds worldwide, LANEIGE BB Cushion provides on-the-go sun protection with SPF 50, complexion perfection, instant hydration and coverage, allowing for fast and easy makeup application. LANEIGE BB Cushion's sister product – Cushion Concealer – utilizes the same cushion technology that provides long-lasting coverage, brightening, and hydration for all skin types.

LANEIGE Water Sleeping Mask, a global award winner and bestseller with one sold every 12 seconds worldwide, contributes to better, more restful sleep with Aromatic Sleepscent™ technology, while hydrating skin overnight, resulting in rejuvenated, more refreshed and radiant skin.

The LANEIGE collection is available in Canada exclusively at Sephora stores and on nationwide with prices ranging from C$25 - $59.


After 20 years of research, only LANEIGE Laboratories have unleashed scientifically engineered, skin-perfecting mineral water clinically proven to hydrate, protect and revitalize individual skin types. The result is 24-hour hydration and protection against sun, pollution and stress. Through its mastery of the science of water, LANEIGE brings skincare to a new level of excellence.

PR Contact:
Maria Maddox
(212) 453-2076


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