MONTREAL, March 20, 2012 /CNW Telbec/ - On par with the brand's philosophy that focuses on partnerships between beauty and the arts, Lancôme pursues its mission of promoting excellence by collaborating with a great Canadian talent - the world renowned female painter Corno.
After collaborating with Canadian artists such as photographer Raphael Mazzucco in 2010 and fashion designer Denis Gagnon in 2011, Lancôme is now proud to partner with Corno to create an exclusive limited edition makeup collection that will be available for summer 2012.
"Lancôme is a brand that I know and love. I've used Lancôme products my whole life. It's a great honour to work with the brand as I believe in the product." Corno
Corno has teamed up with Lancôme's Official Makeup Artist Lora Spiga to meticulously select products and colours in order to create a collection that would be colourful and playful, as well as complementary to the season's mood and trends.
The limited edition makeup collection includes two lipsticks in a neutral beige and punchy pink, two blushes in a vibrant pink and tangerine, one eye shadow palette in golden hues, a pink nail lacquer and a makeup brush.
"Corno and I wanted to integrate the same kind of vibrancy in the collection as there is in her paintings, but in a very practical manner, in order to create beauty looks that would translate well into everyday life. Like in Corno's paintings, there are levels of intensity in the colours we selected." Lora Spiga
The artistic expression at the heart of this collaboration resides in the creation of a painting designed specifically by Corno for Lancôme. The resulting portrait is of a woman who is seductive and playful, and this unique artwork is featured on the collection packaging, along with the artist's signature. Art lovers and beauty aficionados will love these colourful collectors' pieces and will flaunt them with pride.
The limited edition makeup collection developed in partnership with Corno will be available as of mid-May 2012 at selected Lancôme counters, exclusively in Canada.
The collaboration between Lancôme and Corno is not limited to the launch of this exclusive limited edition makeup collection. In June 2012, Lancôme will partner with the Luminato Festival to present Soon is Now - a day-long experience in Toronto that is not to be missed! (Luminato.com)
Lancôme is a division of L'Oréal Canada, a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of over $900 million in 2011 and employs more than 1,200 people. The company's prestigious portfolio of over 25 brands encompasses all aspects of beauty.
Image with caption: "Lancôme by Corno Limited Edition Makeup Collection (CNW Group/Lancôme)". Image available at: http://photos.newswire.ca/images/download/20120320_C6087_PHOTO_EN_11333.jpg
For further information:
Communications Manager Lancôme Canada