WATERLOO, ON, Nov. 26, 2012 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) announced today it has again found a way to give Ontario beer drinkers more. In specially marked twelve bottle packs of Laker Lager, Laker Ice and Laker Light there is a free, bonus tall can of Laker Ice.
Through a feat of engineering ingenuity, Laker is the first beer brand to jam this much value into a 12-bottle pack. All Laker twenty-four bottle packs, will also continue to include a free, bonus tall can of Laker Ice in specially marked cases. Laker is an award-winning quality beer that has a long history of working to offer Ontario's beer drinkers the best deal possible.
"We think the hardworking people of Ontario shouldn't have to break the bank for a box of beer" declared George Croft, President and CEO of Brick Brewing. "Our company has always done everything it could to give our customers more for their money. From buck-a-beer pricing to our current free, bonus can promotions on twelve and twenty-four bottle packs, we've tried to be the brewery that understands how much effort it takes for people to earn a living these days."
"The price of a case of beer in Ontario is among the highest in the world" added Croft. "We think people deserve a break. An ice-cold beer at the end of the day should be a great reward, not a great expense. At least that's how we look at it."
About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
Image with caption: "12 Pack Can-in-Case Promotion (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20121126_C3342_PHOTO_EN_21159.jpg
SOURCE: Brick Brewing Co. Limited
For further information:
George Croft President and CEO at 519-498-9908