La-Z-Boy(R) and Hydropool Industries Extends Comfort and Style to Portable
Spas With Its New Residential Spa Collections


    


    
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<p><location>TORONTO</location>, <chron>Nov. 16</chron> /CNW/ -- La-Z-Boy Incorporated has partnered with Hydropool Industries (Hydropool) to launch two new collections of luxury portable residential spas. Through this new licensing agreement, Hydropool will design, manufacture, sell and market the products under the La-Z-Boy brand name. The La-Z-Boy Spa program will initially include a total of eight models with the Signature Collection featuring four high quality introductions and the Premier Collection offering four cutting edge spa designs.  La-Z-Boy Spas will be made available through retail outlets in the <location>United States</location> in early to mid 2010 and are then scheduled for release in <location>Canada</location> in early 2011. It is expected that the new La-Z-Boy Spas will be on display at the Atlantic City Pool & Spa Show <chron>Jan. 26th</chron> - 28th.</p>
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<p>Hydropool also plans to distribute La-Z-Boy® Spas in <location>Australia</location> and <location>New Zealand</location> by early 2012.</p>
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<p>"We are excited for this opportunity to continue to extend the reach of the La-Z-Boy® brand into the spa category," stated <person>Doug Collier</person>, Chief Marketing Officer for La-Z-Boy®. "Hydropool's focus is to bring La-Z-Boy® comfort and quality to life in the world of portable spas, a product category in which comfort and relaxation are an essential part of the total experience."</p>
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<p><person>David Jackson</person>, Hydropool's president, stated, "A partnership of this scale with La-Z-Boy is very significant to Hydropool and will help us further our market share and leadership in major spa markets including the <location>United States</location>, <location>Canada</location>, <location>Australia</location> and <location>New Zealand</location>. Research confirms La-Z-Boy is one of the most recognized brands in the home and is synonymous with comfort, quality and value. We want to bring these same qualities to the backyard by incorporating La-Z-Boy comfort elements into the design of our underwater seating and other key elements of the spa ownership experience. La-Z-Boy's brand awareness paired with the experience and resources of Hydropool will create a unique offering that will add new excitement to the spa industry while providing consumers with a superior product."</p>
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<p>La-Z-Boy Spas will feature many exclusive features such as unique comfortable underwater seating designs, advanced hydrotherapy systems that will enable the user to control and customize the massage experience; and sophisticated water management technologies that will make use and maintenance easier. The Premier Collection will also enable the user to select from 14 built-in jet massage patterns that mimic professional masseuse techniques. High-end consumer electronics including audio systems, retractable flat screen television monitors, surround LED lighting and floating remote controls will also be available. Full production is slated for the first quarter of 2010.</p>
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    About La-Z-Boy
    
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<p>Headquartered in Monroe, Mich., La-Z-Boy is North America's largest manufacturer of upholstered furniture and the world's leading producer of reclining chairs. The company manufacturers a full line of products for the living room and family room, including the company's world-famous recliners, reclining sofas and loveseats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z- Boy Incorporated, one of the world's leading residential furniture producers, marketing furniture for every room of the home. Comfort. It's what we do.(SM).</p>
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    Corporate Headquarters: 1284 N. Telegraph Rd.
              Monroe, Mich. 48162

    www.la-z-boy.com

    Hydropool Industries
    
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<p>Hydropool Industries originated as a commercial swimming pool company in 1970 and in 1978 became one of the first spa retailers in <location>North America</location>. In 1980, Hydropool began manufacturing spas while integrating their under-standing of commercial product technology giving birth to the Hydropool Self-Cleaning Hot Tub. In 1997, Hydropool acquired the assets of a Swim Spa manufacturer and began manufacturing Hydropool Swim Spas. Today Hydropool is one of the leading suppliers of hot tubs, spas and swim spas and can be found at over 250 dealers in 40 countries.</p>
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    Corporate Headquarters: 335 Superior Blvd.
              Mississauga, ON. L5T2L6


    www.hydropoolhottubs.com www.lazboyspas.com


    
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    Contacts:    Laura Bohacz, La-Z-Boy® Media Relations
                 800.837.7123
    
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                 David Jackson, President and CEO
                 800.465.2933 or djackson@lazboyspas.com
                 or
                 Len Carter, Business Development
                 727.279.6958 or lcarter@lazboyspas.com



    

For further information: For further information: Laura Bohacz, La-Z-Boy(R) Media Relations, 1-800-837-7123; David Jackson, President and CEO, 1-800-465-2933, djackson@lazboyspas.com; Len Carter, Business Development, +1-727-279-6958, lcarter@lazboyspas.com Web Site: http://www.lazboyspas.com

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