La Vie en Rose #SupportsMoreThanYourBreasts

The company is donating $1 to Breast Cancer research for every bra sold during the month of October

MONTREAL, Sept. 30, 2016 /CNW Telbec/ - La Vie en Rose is proud to announce that it will be contributing once again to the cause of breast cancer for October Breast Cancer Awareness month. The leading Canadian lingerie and swimwear specialty retailer will be donating $1 to breast cancer research for every bra sold online and in its 178 stores across the country from October 3 to 31, 2016.

"From the nature of our products and our clientele, it's natural that la Vie en Rose unites for the cause of breast cancer. I'm happy to be financially supporting the research of this disease, which is still today affecting too many women," explains Mr. François Roberge, President and CEO of la Vie en Rose. "La Vie en Rose, its employees and its Roses of Hope Foundation supports, and has supported, breast cancer for many years and the month of October is an especially fitting time to engage our clientele to this cause." 

In addition to supporting this important cause by donating thousands of dollars to breast cancer research at the end of October, la Vie en Rose has decided to get involved in the awareness as well because the fight against breast cancer is also about doing breast observation and being informed. For this reason, the company will have an information page on its website for the month of October, encouraging women to take action and take the health of their breasts in their own hands.

About la Vie en Rose
La Vie en Rose is the leading Canadian specialty lingerie and swimwear retailer catering to women aged 25-45. Known as a bra specialist, la Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts nearly 180 boutiques nationwide and 2,000 employees. Since the beginning of its international expansion in 2004, la Vie en Rose has opened more than 90 boutiques outside Canada, in 19 countries. Headquartered in Montreal, la Vie en Rose is a true Canadian success story and continues its international growth.


SOURCE La Vie en Rose

Image with caption: "La Vie en Rose #SupportsMoreThanYourBreast - $1 will be donated to breast cancer research for every bra sold during the month of October (CNW Group/La Vie en Rose)". Image available at:

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For further information: For more information, interview requests and/or to receive images, please contact: Jessica Chen, Public Relations Advisor,, 514 256-9446, Extension 2250


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