La Capitale and the VIVA workplace health and wellness program present Montreal's inaugural trade show for running enthusiasts

QUÉBEC, March 3, 2016 /CNW Telbec/ - La Capitale Insurance and Financial Group and the VIVA workplace health and wellness program are proud to present Montreal's inaugural trade show for running enthusiasts, which will be held on March 12 and 13 at the Palais des congrès de Montréal.

Running is making a comeback! The growing number of people who practice this activity and the increased number of races organized throughout Quebec in recent years certainly seem to support this statement. The renewed interest in running is what prompted Yves Saint-Louis to hold a trade show in Montreal for running enthusiasts, and his enthusiastic team members were fast off the mark!

"Running is a very accessible sport that's easy to practice and effective. By effective, I mean that a person can benefit from even a short period of jogging," said Yves Saint-Louis. "We runners realized that there was no major event where exhibitors could come together to showcase their products and resources dedicated to our sport. For that reason, we decided to organize a trade show for people who are thinking of getting into running or who already practice this activity. Our trade show will feature many exhibitors representing boutiques, suppliers, health and wellness specialists, clubs and activities. Authors such as Jean-Yves Cloutier (Courir au bon rythme) and speakers such as Olympian Alex Genest will also be on hand at the trade show, as will our spokesperson, Dominic Arpin."

Running, health and well-being

"La Capitale's partnership with this sporting event is a perfect match," said Annie Giguère, Director of Innovation, Business Solutions and Marketing at La Capitale. "Our company's mission is to build, protect and value what people consider essential to their financial security and well-being. Consequently La Capitale's VIVA workplace health and wellness program focuses on prevention through endeavours that foster the adoption of healthy lifestyle habits, such as running. Considering the current context of an aging population, transfers of costs to the public sector and employee turnover issues, VIVA makes it easier for employers to increase employee engagement and retention, reduce absenteeism and enhance productivity. The VIVA program has a positive impact on employees' lifestyle habits and happiness at work, while allowing them to have a better work-life balance," Ms. Giguère concluded.

About La Capitale

La Capitale Financial Group, created in 1940, has a strong presence across Quebec and throughout Canada. With over 2,560 employees and guided by the values of mutualism on which it was founded, La Capitale works with clients to build, protect and value what they feel counts for their financial security. It offers insurance products and financial services to the general public, as well as to Quebec public administration and public service employees. With assets of $5.5 billion, La Capitale occupies a choice position among leading insurers in Canada.

About the VIVA workplace health and wellness program

For the past 10 years, VIVA has offered its clients a turnkey health program that promotes the adoption of healthy lifestyle habits through motivating workplace activities. Over 10,000 workers in Canada have enjoyed the many benefits offered by the VIVA workplace health and wellness program.

About the trade show for running enthusiasts

The mission of the Montreal trade show for running enthusiasts is to promote the practice of running in the Montreal region. Its goal is to give the general public an opportunity to come out and meet running specialists, including retailers, clubs and events, as well as health professionals, all under one roof.


SOURCE La Capitale Financial Group Inc.

For further information: Valérie Beaudoin, Communications and Public Relations, La Capitale Insurance and Financial Group, 418 747-7457; Yves St-Louis, President, Salon de la Course à pied de Montréal,, 418 265-7115


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