MONTREAL, April 23, 2013 /CNW Telbec/ - After 25 years, Peter McAuslan,
President, and Ellen Bounsall, Vice-President Production, founders and
majority shareholders of La Brasserie McAuslan Brewing Inc., announced
today that they have sold their holdings to Quebec regional brewer RJ
Brewers of Montreal. Mr. McAuslan and Ms. Bounsall have sold McAuslan
Brewing and will have no further role in the operations of the brewery
effective the date of the transaction with RJ. Brewers. Details of the
deal were not released.
"It is a bittersweet moment for us both," Peter McAuslan said. "We were
pioneers in the craft brewing business in North America. We set out to
make interesting beers for consumers, and change the world of brewing.
We have achieved both of these goals."
McAuslan Brewing has garnered numerous awards nationally and
internationally for their world-class beers. "At the recent American
Craft Brewers Conference in Washington, it was a pleasure to see how
this industry has flourished. It was also a pleasure to see St.
Ambroise Oatmeal Stout and St. Ambroise Barley Wine listed as beers to
taste in the All About Beer annual listing of the best beers in the world," McAuslan noted.
Mr. McAuslan and Ms. Bounsall have also received awards from Quebec
University Business schools and from the community for business acumen,
volunteer work and support of the arts.
"As a part of our business philosophy, we saw direct community action as
a real responsibility to be acted upon," Ellen Bounsall said. "No
company can properly perform without committing time, energy and
resources to supporting our fellow citizens. We are very proud of what
we have achieved in this area."
Peter and Ellen will continue to live on their farm in the Eastern
Townships. "I have started a small hop yard, have a maple bush, a large
vegetable garden to keep me busy as well as community and business
interests. I will have time to enjoy the pleasures of home brewing
again," McAuslan stated.
"Our six dogs, three ducks and two chickens keep me occupied, as do
other activities in the townships. Keeping busy will not be a problem,"
says Bounsall with a smile.
Peter and Ellen wish to thank their loyal staff for exceptional work
over the years that made the company's success possible. As well, the
minority shareholders, and initial investors were offered thanks.
"Investing in a start up brewery in 1988 when Labatt, Molson and
O'Keefe controlled 99% of the market, when there were no micro brewery
beers, and when beer sales of the large breweries were in a decline
took a lot of courage, and we salute our shareholders for their
foresight and trust. Without them, this dream would never have been
realized," McAuslan said.
McAuslan Brewing was established in 1988 and has been in the forefront
of the development of the Canadian specialty beer movement since that
time. McAuslan's St. Ambroise and Griffon ales are sold in eight
provinces, the United States, Australia and Switzerland.
SOURCE: McAuslan Brewing
For further information:
John Aylen Communications
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