Partnership brings together Golden Girl Finance's financial media portal & KYFA's industry-leading financial advisor platform to make financial decisions easier for Canadians
VANCOUVER, April 2, 2012 /CNW/ - Know Your Financial Advisor (www.kyfa.com) - Canada's first and largest online platform of financial advisors - announced today that it has established a partnership with Golden Girl Finance (www.goldengirlfinance.ca), Canada's influential leader of financial digital media for women.
"Our two websites share the same core vision: we both want to make the investor experience in Canada easier, more transparent, and, ultimately, more rewarding," said Susan Misner, Co-Founder of Golden Girl Finance. "The partnership ultimately allows women on GGF that need financial mentorship to get the personalized help they need, by connecting them with financial advisors on KYFA that specialize in financial planning for women. We are thrilled by the incredible value this partnership brings to our users."
"We're excited about partnering with a like-minded company," said Christian Gradley, CEO of Know Your Financial Advisor (KYFA). "The partnership allows our advisor users to connect with a growing market segment: female investors. As part of our long term plan we intend to continue developing relationships such as this to allow ever-increasing exposure for our advisors."
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About Know Your Financial Advisor (KYFA)
Know Your Financial Advisor (KYFA) was founded in 2009, and is Canada's leading online platform that connects investors with financial advisors who will best meet their needs. With more than 50,000 advisors listed, we combine the nation's largest advisor directory with educational material and rich, easy-to-use tools. KYFA is proud to be 100 percent independent and an advocate for transparency. Ready to find the right financial advisor? Visit KYFA today at www.kyfa.com or @knowyourfa.
About Golden Girl Finance
Launched in July 2010, GoldenGirlFinance.ca has become the most fun, fresh and thoroughly modern online financial resource for women in Canada today, reaching 30,000+ opt-in e-newsletter subscribers weekly with its innovative content, and providing the voice of female finance to hundreds of thousands of Yahoo! Finance readers daily. It's about wealth creation, wealth management, and financial security as it relates to women personally and to their families. And it's all done online via a content-rich website and valuable weekly e-mail campaigns, acting as an agent of leverage for women's very busy lives. For more information, please visit: www.goldengirlfinance.ca
For further information:
KYFA media contact:
Kyle Murphy, Marketing Campaign Manager
Golden Girl Finance media contact:
Laura McDonald, Co-founder